BRAND - Home Depot Develops Data Driven Culture.

Think with Google - How Home Depot Created a Data Driven Culture 

Michael Rowe is the VP of Marketing and e-Commerce for The Home Depot in Canada. He joined the company as VP of Finance in 2006 but soon recognized the changes in technology would allow him to contribute more success by bringing his number crunching, trend spotting acumen to e-Commerce.

Michael has created a new culture by providing support to 'associates' and partners who demonstrate an entrepreneurial approach to the clients they support in their areas of merchandise and subject matter expertise.

This approach has made them more relevant and supportive to the clients they serve.

Michael's advice:

"Be curious. Don’t accept the way things have always been done. Be open to change—and make change itself a competency". 

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