Digital Disruption in the NFL: A Backgrounder
The RBC Article provides information under the following headings:
- Football’s Still the Biggest Thing on the Small Screen
- From the TV Screen to the Smartphone Screen
- The Millennial Challenge
- Making America’s Game Global
- TV Habits
- The Super Bowl Is Still TV’s Biggest Event
This article is well worth the read and has statistics that may be useful in marketing discussions.
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