PetLynx and Partners Launch HomeSafe™ Canada Initiative

The "official" launch date is March 2011 ... but we are so excited we can't wait to tell you about the new HomeSafe RDOG and RCAT initiatives! This innovative new program is a result of months of collaborative effort between:

• PetLynx Corporation 
• Canadian Kennel Club
• Dogs in Canada Magazine
• Iams and
• Petsecure

Although each of these companies represent a different sector of the companion animal industry, when it comes to our animal companions, we all share a common goal ...

PetLynx and IdentiGen North America Sign MOA

PetLynx Corporation is pleased to announce the signing of a Memorandum of Understanding with IdentiGEN North America, Inc.  The purpose of this agreement is to bring DNA services to the companion animal industry.  During 2011 the parties will collaborate to conduct a pilot program with PetLynx associates in the Canadian industry.  The Parties believe DNA services will add an important element to the National Codes of Conduct and for identifying compliant breeders in the Canadian marketplace.

It is expected this service, together with the new BreederLynx™ portal, will assist compliant breeders to demonstrate the level of professionalism they bring to homing pets with Canadian pet families.  In the future, this service can also provide confirmation for those who acquire pets from compliant breeders, retailers and adopters that their animals have been screened for common genetic disorders.

Announcing the 2010 National Urban Animal Survey

As many of you know, PetLynx Corporation established the National Urban Animal Survey (NUAS) in 2007 to fill the void we perceived for an evidence-based approach to decision making in the companion animal industry.  In 2010, we are once again moving to change the paradigm for information and intelligence in this industry.

PetLynx is pleased to announce that Socialstruct Advisory Group has been contracted to assist us to develop the next generation of Market Services and Intelligence tools for this industry.  Using the largest pool of subscribers and working with our industry partners we will prepare a National Urban Animal Report each November.

Important Announcement!

IT'S TIME ....

For the 2010 Summit Awards!

Take advantage of this special offer and join us at the

Summit Awards Gala

When: Friday, 15 October 2010  at 18:30 hrs

Where: Victoria Ballroom ~ Chateau Lake Louise

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Package Includes:

Awards Night Gala Dinner

Entertainment Featuring Dale Downing...

With the comedy and magic that have made him world famous

Accommodation in a Fairmont Level Room

Executive Breakfast with Key Note Speaker: Mike Dover

Author of WikiBrands - Reinventing your Business in a Customer-Driven Marketplace

Click Here to see the Book

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Register now:

Single Occupancy - $279 CDN + tax

Double Occupancy - $349 CDN + tax

www.tsuas.com or call Lisa (403.219.1088/403.809.4630) 

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Registered Entities on PetLynx System Surpass 500,000

PetLynx Corporation is pleased to report August production numbers and several new benchmarks for the PetLynx Automated National Recovery System in Canada.
• Registered entities rose to 515,069, made up of 251,634 pets and 263,435 associates
• The system handled 4,723 automated recovery episodes, bringing the system total to 171,942
• Page views were 1,276,941, setting a new benchmark
• Web hits were 3,986,293, setting a new benchmark
• The system automatically supported 11,891 sites and 31,764 log-ins

During August, the PetLynx production system began to see increased activity associated with the Canadian Kennel Club as a PetLynx Recovery Subscription was added to registered dogs. Approximately 59,000 of the 69,749 new animal registrations in August were from this program. 

During the first eight months of 2010, the PetLynx production system registered 202,159 entities which is 39.2% of the entities registered on the system in total.


Management expects the subscription and registry aspects of the business to accelerate as the HomeSafe program hits the market later this year.