PetHealth a leading provider of companion animal RFID technology for pets announced record microchip sales in January following strong growth in 2011.
The Company reported sales of 130,250 microchips in
January, up 20.3% from January 2011 and surpassing the Company's previous
monthly record of 121,895 microchip sales in August 2011. The increase in sales
was driven in large part by record sales in the United Kingdom and the Company's introduction of the
MiniChip, a much smaller microchip
ideally suited for cats, kittens and smaller dogs. The January results come on the back of the Company's record sales of
1,341,000 microchips in Canada, the United States, and the United Kingdom for 2011.
Sales in microchips also helped drive a record number of
registrations in the Company's 24PetWatch database, with over 98,000 new pets
registered in January, bringing the total number of pets registered to over 5.3 million. The 24PetWatch database plays a key
role in Pethealth's insurance and non-insurance operations alike and is
supported by an in-house call centre that received nearly 22,000 inbound calls
in January resulting in a record of over 7,400 unit sales of identification
tags, Emergency Care policies, and annual and lifetime maintenance plans.
Microchips are sold through an extensive
network of outlets which totaled 5,657 across the United States, Canada, and the United Kingdom in 2011.
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