YourSAY 2012.1 - Canada's Thought Leaders speak of CKC

The first public opinion poll of 2012 is reported.  

The PetLynx YourSAY forum for 2012.1 totaled 1,698 thought leaders representing all sectors of the industry in Canada.  Over three hundred (325 or 19.14%) of these thought leaders reviewed YourSAY 2012.1.  Fewer of these reviewers (75 or 23.07%) completed the poll, down from 104 in March 2011, which is the last time a YourSAY poll featured CKC as the subject matter.

Although, fewer thought leaders expressed an opinion about CKC than in March of 2011, more respondents were CKC members (23%) in 2012 than in 2011 (15%).

Highlights from YourSAY 2012.1:

• Value that CKC contributes for almost all categories remained virtually the same as 2011, (just above the mid-point in value ratings).  
• The perception of CKC’s contribution to the Industry Codes of Conduct for non-purebred breeders declined this year (from 3.7 to 3.1)
• Sixty percent of the respondents provided an opinion on recent leadership changes.  Of the opinions expressed 82% felt the changes were Neutral or Progressive.
• Twenty-nine percent of respondents felt the biggest challenge facing the new leadership of CKC was to be a "team player" building industry relationships.
• Thirty-five percent of respondents felt that CKC should reinvent its structure and brand.

Demographics of YourSAY 2012.1:

• 62% Female
• 38% Male
• 14% 21-35 years old
• 48% 36-50 years old
• 38% 51 and older
• 42% Central Region
• 24% Prairie Region
• 22% Pacific Region
• 12% Atlantic Region
• 89% Dog owner
• 51% Cat owner
• 37% Animal Services
• 21% Animal Control and Enforcement
• 20% Animal Welfare
• 17% Animal Health and Wellness
• 15% C-Level Executive
• 37% Senior Management
• 27% Middle Management
• 10% Individual Contributor
• 17% Identified themselves as Breeders of Dogs

YourSAY public opinion polls are owned and Powered by PetLynx.  Copies of the complete survey report are available for a nominal cost.  Contact Judi Cannon if you wish to procure a copy.