Dr. Chen, has accepted the role as a speaker/facilitator at all four of the one-day events. She will be providing the following at this year's event:
- Facilitating the Opening Exercises
- Speaking during Session I – Industry Facts & Evidence
- Sources of Dogs and Cats
- Urban Animal Report
- YourSAY™ Report – Canadian Kennel Club
- YourSAY™ Report – Corporate Animal Health
- 20/20 Summary – The Proactive Consumer
- Facilitating Session II – National Issues & Conversation
Lisa Chen, Ph. D.
Market Analyst, PetLynx Corporation Lisa Chen, Ph.D., is a Market Analyst at PetLynx, providing clients exceptional insights through both quantitative and qualitative research. With over 15 years of experience, she has developed expertise in understanding generational and lifestyle trends in the marketplace. She has held a variety of senior management, academic and consulting positions. Recently, Lisa was lead researcher for a comprehensive report on dry dog food market structure in both mainstream and pet specialty markets for a leading pet product manufacturer. She earned her Ph.D. in Developmental Psychology from New York University and holds a B.S. from Cornell University.
Regional Summit Synopsis
The Regional Summits gather industry leaders (unit and branch managers) from the four primary stakeholder groups of the pet industry: animal welfare, animal control & legislative enforcement, animal health & wellness and animal services. These one day events deliver content from the previous National Alumni Summit, promote industry collaboration in each region, provide continuing education for industry management and expand the number of collaborators working toward common goals and urban animal strategies in the companion animal industry across Canada.
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