PetLynx Rebrands to Urban Animal; Offers a 22% Stake

Last week InfoStream caught up with PetLynx founder Larry R. Evans at his home near Crossfield, Alberta, Canada.

InfoStream (IS): We understand there are changes coming to PetLynx Corporation, our global audience now numbers over 320,000 and they would like to know more.

Larry R. Evans (LRE): Thank you for this opportunity to communicate with your audience.

IS: What is driving these changes at PetLynx?

LRE: Since 2013 we have observed huge changes in the pet industry and we believe there is much more to come. Because we have been ‘people centric’ in our approach, we could also see that our asset protection and recovery service under the HomeSafe™ brand has a much wider consumer base than we could reach from the pet industry. By late 2015 we identified the elements most important to people and the valuable things they wish to protect and recover.

IS: Does this mean the company is moving away from pets and pet owners?

LRE: Absolutely not! In fact, our pet owning subscribers will be the first to experience a broad range of new services that will give them ‘Fast, Cheap, Direct Protection of all things Valuable’.

IS: The press kit says you are rebranding the company. Why the name change?

LRE: In 2005, we developed the Urban Animal brand and used it extensively in our development of subject matter expertise through the Urban Animal Summit program.

The new name for PetLynx, Urban Animal Corporation, recently received the approval of our shareholders and we will move quickly to bring this brand to life in the market. I think everyone will agree that it is a strong brand that shows our ‘people centricity’ and will facilitate our move to ‘all things valuable’. People are the most important Urban Animal since they have votes, they have wallets and they have valuable things they wish to protect and recover.

IS: Why are you offering 22% of the company to outside interests?

LRE: In fact, we expect to part with even more of the company in a future round. We attract new investment to ensure that we have the capital to achieve our goals. In 2016 investors will provide commitments totalling over C$2 million dollars to acquire roughly a fifth of a company that we believe is now worth in the order of C$20 million.

IS: How can Urban Animal Corporation be worth C$20 million?

LRE: Let us first say that beauty and also value is in the eye (assessment) of the ‘beholder’. However, as we observe recent transactions (some involving pre-revenue or negative income companies) we can imagine how Urban Animal Corporation will be valued by investors.

I believe your readers can see a subtle change in the valuation of companies that represent large trusted ecosystems. As the global economy moves into the ‘post-digital’ environment, brands that haven’t been able to achieve their goals need to accelerate their e-commerce and digital programs to remain competitive.

Since 2013, we have observed transactions that have valued the acquisition of subscribers, members and policyholders (POPulation) at values ranging from C$23 to hundreds and even thousands of dollars per POP.

Brands have recognized they don’t have the ability or resources to achieve a timely competitive position except by acquisition or strategic partnership. At C$20 per active subscriber Urban Animal Corporation would be valued at just over C$20 million dollars today.

IS: Doesn’t it seem like development took a long time?

LRE: The Company has been fortunate to have core investors that have patiently invested more than C$7.4 million and eight years to be prepared for the day when the Company emergence would align with commercial activities.

Urban Animal now has a very strong position with 8 million public users and more than a million subscribers from which it has generated more than C$5.2 million in revenues. I might add that successful plays like Google, Facebook and Amazon have all taken more than a decade. However we can see the current pace of emergence has really accelerated.

IS: What makes Urban Animal believe it can be successful under current market conditions?

LRE: I think there are three elements that will lead us to achieve success:

• HomeSafe™ is the only Automated, Privacy Compliant, Online Recovery Service that provides Fast, Cheap, Direct Protection of all things valuable.
• Proven HomeSafe™ web services can be easily ported to the Android and IOS platforms and then bundled with Network services or OEM digital devices.
• We have assembled a stellar team of professionals that can take on the heavy lifting of finance, operations, marketing and administration.

IS: Can you identify the team you have assembled?

LRE: Our Merger and Acquisition team includes advisors from Bennett Jones (Legal/Tax/Structure), Deloitte (Capital Advisory), Armanino (Sell-side Support) and CAS Corporate Governance (Corporate Reporting/Administration). Deloitte Corporate Finance is contracted to prepare us for an additional round of investment in 2018.

Among the other professionals are Endeavor (Assurance), McRally (Real-time Financial Reporting), Andrea J. Parkins (Investor Relations), Cheryl Wallach Communications (Digital Media) and Cori Imberi Professional Services (Client Experience and Service Desk).

IS: We notice a strong marketing organization is missing.

LRE: There is currently much upheaval in this area as agencies and marketing organizations consolidate and move to more intimate success based roles with their clients. Even so, there are several candidates in view. We like the performance of Trone Brand Energy and Meredith Corporation in the US market.

The first major marketing activity will be the launch of the new brand and marcom development. We have a proposal from a local company, Venture Communications, that we like very much. By the second quarter of 2017, when we require a strong success based marketing partner we expect one of the organizations on our watch list will meet these requirements.

IS: Where does all this lead?

LRE: The Company is aimed at a moment in 2020 when it can attract a strategic partner or acquirer. At that moment, we expect the plan will deliver 42 million public users, 9 million active subscribers and a share value at or near C$0.90.

IS: Are you prepared to reveal the new services you alluded to?

LRE: We aren’t going to reveal new services until later. At that time there will be opportunities to share market data and reveal each new application (service).

IS:  Thank you for taking the time to update and clarify the plan for our audience.

LRE:  Thank you for this opportunity

Urban Animal - Will There be a 2016 Summit?

The cancellation of the Summit for Urban Animal Strategies 2015 was not just a huge disappointment for the Urban Animal Foundation, it also prompted rethinking and reevaluation of the event.

After measuring the benefits of the Summit - partnerships, relationships, knowledge, recognition, innovation and more - it was decided the value to the animal industry was so great the event needed to continue.

How

The first step is to manage the shortfall from last year’s event and make participants whole.

PetLynx has once again stepped up to the plate for Urban Animal Foundation and committed to reimbursing delegates. Payments have been made to IRED scholarship recipients this month. Other delegates who submitted claims will receive payment in the coming months.

The 2016 event will be streamlined - without losing value in key areas such as networking and recognition.

Virtualization of programs like IRED was done on a trial basis last year, and will continue this year to reduce costs.

Sufficient funding was committed for 2016 to give the Foundation confidence moving forward.

Where

Travel and venue costs are being reduced by hosting the event in Toronto. If travel to the Alberta mountains was part of what made past summits special for you, don’t worry. Future plans may include different locations.

When

Mark your calendar now. Plan a full day of learning, sharing and celebrating the animal industry on November 17th.

What

Expect a keynote presentation on a topic of the most importance and interest to the animal industry.

Watch for announcements in InfoStream about nominations for IRED scholarships and Summit Awards along with exciting updates about these programs.

Anticipate an amazing opportunity to learn from and network with thought leaders from across the country.

Stay up-to-date as plans for Summit 2016 develop - keep following InfoStream.

PetLynx Retains Company Administrator

Calgary, Alberta, March 31, 2016

PetLynx Corporation is pleased to announce the engagement of Andrea Parkins (nee Evans) to provide professional services as Administrator of the company.

Andrea played an important role in the early history of PetLynx Corporation. From the early development of the utility to the launch of commercial services in October 2008, Andrea acted as Executive Assistant to the President and provided administrative services to the PetLynx team.

In November 2008, Andrea was recruited to Executive Assistant of the Vice President of RGO Office Products and also supported the in-house sales team of Calgary’s largest supplier of office products.

In 2011, Andrea was recruited for the dual role of Executive Assistant and Investor Relations Specialist at Viterra Inc., Canada’s largest handler of agricultural commodities. This important role supported the investment and acquisition strategies which lead to the eventual sale of Viterra for $6.1-billion by Glencore International in early 2013.

In January 2012, Andrea relocated to Sydney, Australia with her husband Brent as he completed a postgraduate Degree in Dental Medicine. Shortly after arriving in Sydney, Andrea secured a role with William Buck, a national mid-tier accounting firm. At William Buck Andrea delivered Executive Assistance for the Directors and team that delivered specialized Tax Services to prominent Australian companies.

Earlier this year Andrea returned to Canada with Brent as he entered Dental practice in western Canada. Andrea intends to leverage her broad career experience as an Executive Assistant by delivering contractual services to emerging companies. Her contract with PetLynx Corporation provides professional services as Administrator. Andrea will manage all aspects of administration and report directly to the Managing Director and Board of Directors.

“Leveraging Andrea’s detail oriented approach and tenacity as well as her experience in corporate governance, corporate administration, investor relations and acquisitions will shore up our management strength in this important area”, said Thomas R. Trifaux. “As the merger/acquisition project develops, this will be an important addition to support our activities”.

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About PetLynx Corporation:

PetLynx Corporation is a Distributing Alberta Corporation and Non-reporting Issuer. PetLynx owns a world class information utility that presently serves urban municipalities.

PetLynx owns HomeSafe™ the world's only animal registry featuring customer owned/managed online records and the best/only automated return to owner (RTO) service. PetLynx also owns Urban Animal™ the first Episodic Digital Marketing Service that complies with PIPEDA, FOIP, Anti-Spam and other Consumer Privacy legislation. PetLynx expects to reach 50-60% of the households in North America by leveraging the human animal bond. PetLynx grows its subscriber base by enriching the lives of animal owners with services they need.

The PetLynx utility is a proven game changer that has registered 10% of the Canadian market. This PetLynx achievement arose from being the first to exploit 'cloud computing' strategies which allowed animal owners to access and manage their information with any wired or wireless Internet device. PetLynx is now the largest, fastest growing and most recognizable pet service brand in Canada.

PetLynx... Investing to enrich the experience of people and animals in urban communities™

Associate Veterinary Clinic Program rolls out in Calgary

Fourteen Associate Veterinary Hospitals and Clinics are busy providing Calgary pet owners with a HomeSafe™ Return to Owner service the pet owner owns and controls. The agreement between AVC and PetLynx to champion the National Identification Initiative (NIDI) in Canada was signed earlier this year.

“The response from staff and clients has been very positive”, said Drew Van Niekerk, Director, PetLynx Corporation. “Giving pet owners control over their animal identification and record for life helps them avoid the high cost of other ID registration systems, ensures they avoid ‘blast and cast’ marketing, gives them a simple way to manage their own online presence and provides peace of mind their contact information is available in Canada’s largest and only Automated Return to Owner (RTO) system”, he said.

Over a million Canadian pet owners already maintain their pet information in the HomeSafe™ system. As pet owners move through AVC Hospitals and Clinics they have their microchip or tattoo inspected to confirm the correct information and are provided with a personal HomeSafe™ Lifetime Registration Kit at no charge. In addition to contributing the $29 lifetime registration fee AVC provides a lime-green visual collar tag that anyone can use to reunite animals with their owners.

 

“As Canada’s largest provider of companion animal health services, we felt compelled to assist our clients with an online recovery service they could manage and control”, said Stefan Horsky, President of Associated Veterinary Clinics (AVC). “Contributing to lifetime protection and peace of mind for our clients makes perfect sense. AVC Hospitals and Clinics are HomeSafe Guardians™ leading the NIDI program in Canada. You can be sure our organization will be inclusive in each community, encouraging our colleagues and other service providers to work with us to enrich the lives of those we all serve”, he said.

The HomeSafe™ RTO service is being rolled out across Canada under the industry wide NIDI initiative. This initiative intends to register and identify every dog and cat in Canada before the end of 2020.  PetLynx understands that ‘Life is complicated, but keeping a pet healthy and safe shouldn’t be’.

About the HomeSafe™ National Identification Initiative (NIDI):

This $30 million investment by PetLynx and partners intends to provide an online record for every cat and dog in Canada by the end of 2020. HomeSafe™ is North America’s only Lifetime Online Registry and Automated Return to Owner (RTO) service for pets. Pet owners use any wired or wireless device to maintain current information without further charge during a lifetime of human/animal experiences. The Alliance for Urban Animals also includes associates like CDMV who provide the HomeSafe ™ NIDI program with warehousing and logistical services across Canada.

PetLynx moves UA Program and Brand to Foundation

Calgary, Alberta, Canada, Friday, September 25, 2015

PetLynx Corporation announced today it is moving the Urban Animal (UA) brand and program elements to the Urban Animal Foundation effective 1 January, 2016.  This move clears the way for Urban Animal to develop a broader base of support and consumer benefit in the urban animal industry.

The Urban Animal Foundation was incorporated in 2014 to be the vessel for UA programs, knowledge, expertise and resources. PetLynx has worked to develop new strategies for funding and program delivery that will emerge in October.

“PetLynx Corporation and Urban Animal have been uniquely people (client) centric in their offerings and approach”, said Larry R. Evans, Managing Director of PetLynx Corporation. “Re-purposing a few pennies of consumer spending on products and services can drive benefits for consumers through the understanding, innovation and research developed by Urban Animal. We envision a few cents from a policy premium, product or a consumer visit being contributed to ‘Enrich Life’ and ‘Foster Community’ in the client experience”, he said.

Over the past decade, UA enjoyed several million dollars of investment by PetLynx and industry allies. UA research and innovation has contributed value to urban animals of every description. While human animals occupy the top of the value chain with votes, money and culture, evidence shows that other animals have an important role to enrich human lives and foster community.

Under Foundation restructuring, the UA program year will begin in October and end in September (ie. 2015/2016), so that funding and program outcomes can be reported during the Foundation Dinner on Thursday evening of the Summit for Urban Animal Strategies. The fiscal year of the Foundation will begin in January and end in December (ie 2016) for accounting and financial reporting.

The proposed slate of Foundation Officers, Directors, Councilors, Advisors and Subject Matter Experts for 2015/2016 has been published on UrbanAnimal.com. A joint meeting of the Foundation Board of Directors and Action Counsel has been called for Wednesday, October 14, 2015 at 1300 hrs to be followed by the Foundation Board Meeting at 1600 hrs.

Meeting Agendas and the Financial Forecast for 2015/2016 will be published online at UrbanAnimal.com on October first. Consent to act forms will be provided for execution prior to October 14, 2015.

Merry Christmas from PetLynx!

Please accept our warmest affections as well as our best wishes for a very Merry Christmas and a very healthy, happy New Year from all of us at Petlynx!

 

Sincerely, 
Larry, Tom, Drew, Lisa, Shannon, Sheena, Tracy & Anna

Alumni Registration for Summit 2014 Ends in 10 days

The special registration rate for returning Summit Alumni will end on Thursday, 31 July 2014. Following this date the registration fee for the Ninth Annual Summit for Urban Animal Strategies rises to $2,150.

Unlike many other industry events the Summit registration is all inclusive and includes President level accommodation at the Fairmont Chateau Lake Louise, all meals, events, keynotes, delegate package, annual Urban Animal subscription, gratuities and transfer from the Calgary Airport to the venue.

Summit 2014 is the leading industry event for 100 of North America’s thought leaders who gather to facilitate industry conversations, establish new strategies/tactics for Urban municipalities, showcase innovation, develop relationships and monitor important industry metrics.

In addition to the Innovation Showcase series, Facts & Evidence sessions, the Urban Animal Forum on Friday and the Industry Keynote Address, your registration permits entry to four prestigious industry events: Relationship Builder Reception, UA Foundation Dinner, Summit Awards Gala and the Leader’s Brunch & Keynote.

The rate of $2,150 is effective for registrations on or after 1 August 2014.

REGISTER NOW!

FOR MORE INFORMATION CONTACT:

Shannon Woodward, Communications Coordinator
(p) 403.208.1972 (e) Shannon.woodward@petlynxmail.com

Lisa Milton, Event Producer

(p) 403.809.4630 (e) lisa.milton@petlynxmail.com

Dr. Drew Van Niekerk named President of PetLynx Corporation

PRESS RELEASE

FOR IMMEDIATE RELEASE

15 July 2014
Media contact: 403.208.1972
www.urbananimal.com

PetLynx Corporation announces new president

Calgary, AB - PetLynx Corporation Board of Directors has elected Dr. Drew Van Niekerk to the position of President, effective 10 June 2014. Dr. Van Niekerk is a practicing veterinarian in Calgary and brings 18 years experience on the Calgary Humane Society Board of Directors alongside his 22 years at Calgary North Veterinary Hospital.

“Drew brings the deep expertise needed to develop strategies for urban animal communities,” said Larry Evans, former President. “His passion for the pet experience and commitment to creating healthy communities for pets and people will undoubtedly drive positive change for all sectors of our industry. His experience in building Associate Veterinary Clinics into Canada’s largest veterinary service provider and its eventual sale to VCA Antech demonstrates his skill as a business builder. ”

In his new role, Dr. Van Niekerk will focus on the national initiatives cultivated in the Urban Animal program as well as building relationships within the industry and investment community.

"Several years ago I joined the Urban Animal group to become involved in the animal industry discussions. It was there I learned the incredible value of the broader conversations that shape our industry and the impact they have on our communities. The trust that is required to get to this next level is enormous and can seem daunting. I was impressed by the strategic approach the team at PetLynx used to facilitate this process,” said Van Niekerk.

“Urban Animal evolved with principles of transparency, trust, empathy, engagement and action.  I soon learned that PetLynx operates under the same admirable principles, and that through the innovative approach to community animal strategies, the company could both grow itself and bring the industry together to improve community living. This is the kind of collaborative effort I hope to contribute to with the experiences I bring to PetLynx."

FOR MORE INFORMATION CONTACT:

Shannon Woodward, Communications Coordinator

(p) 403.208.1972 (e) Shannon.woodward@petlynxmail.com

ABOUT PETLYNX: PetLynx Corporation is a distributing Alberta corporation and non-reporting issuer. PetLynx owns a world class information utility that presently serves the companion animal industry in Canada. PetLynx has invested $6.7 million to develop a cloud based, centralized animal record that connects all sectors of the industry.  

The PetLynx Utility is an information database of registered companion animals that offers recovery services, medical records and connectivity to all entities in the industry. PetLynx services are delivered across the Internet to all entities in a community, from pet owners to shelters, pounds, breeders, retailers and veterinarians. The PetLynx AutoMatch™ system uses an online DataSketch™ to identify and recover pets.

The PetLynx Utility is a proven game changer that in 12 years has registered nearly 9% of the total cats and dogs as well as the active consumers who own them. This PetLynx achievement arose from being the first to exploit “cloud computing” strategies to deliver automated recovery services and brand value to pet families on behalf of large brand holders and channel partners. PetLynx is now the largest, fastest growing and most efficient recognizable pet service brand in Canada.

Pet Experiences Requested!

PRESS RELEASE

CALGARY, AB – The 2013 Summit for Urban Animal Strategies focused on the dilemmas faced by the Urban Animal industry in creating positive pet experiences for both people and pets in our communities.

An important element of the Pet Experience Project is discovering the personal experiences of industry leaders, volunteers, advocates and pet families. To achieve this, the Urban Animal Program is seeking “Pet Experience” stories. Using #PEPTalk, members of the Urban Animal community are invited to share their stories by uploading videos to YouTube, sharing on Twitter and Facebook or by written submission to Shannon.woodward@petlynxmail.com for InfoStream.

“Essentially, Pet owners become involved with animals to experience unconditional love and to invest care and compassion,” said Larry R. Evans, President and CEO of PetLynx Corporation. “What pet owners desire most is encouraging industry partners who enhance, resource and sustain them in this relationship. Pet owners are hungry for lifelong relationships with partners who help them achieve their goals and mitigate  risks when they hit a bump in the road.”

For more information about the Urban Animal Program and the Pet Experience Project, go to www.urbananimal.com and check out the Pet Experience Project video on YouTube.

FOR MORE INFORMATION CONTACT:

Shannon Woodward, Social Communications Coordinator

(p) 403.208.1972    (e) Shannon.woodward@petlynxmail.com

ABOUT THE URBAN ANIMAL PROGRAM: The Urban Animal Program was designed to create a collaborative workspace for the Urban Animal Industry.  Over the past eight years, Advocates, Mentors, Alumni, Associates, Collaborators and Subscribers of the Urban Animal Program have learned to respect and trust each other. Together they have developed healthy urban communities for all urban animals. 

The Pet Experience Project (PEP) initiative was conceived at the 2012 Summit for Urban Animal Strategies, the Urban Animal Industry invites members of the  five recognized sectors: Health & Wellness, Care & Control, Humane & Rescue, Industry Services & Retail and Community Services (Social Services, Urban Planners, Government Officials, Legislators and Sociologists, etc.) as well as pet and non-pet people to join forces in developing a Positive Pet Experience for the entire urban community.

Summit 2013 Confers the Urban Animal Industry's Highest Honor

The Urban Animal Program mission is to illuminate successful strategies for urban animals and to provide recognition for those who lead.

The Summit Awards are an essential element of delivering on this mission. The Summits are presented annually by the Urban Animal Subscribers using an academy style system of nominations followed with an election by secret ballot.

Winners of the 2013 Summits include individuals, agencies and organizations from all sectors of the urban animal industry. This year's award program signified the most involvement from urban animal subscribers to date. With 56 nominees in 12 categories, 1,642 eligible voters and just under 700 ballots cast in the process.

2013 Summit Award Winners:

The Summit for Community Compliance (sponsored by Pets Plus Us) recognizes efforts to increase the overall level of compliance in a community from the development of best practices or codes of ethical conduct in the area of licensing, identification, spay/neuter, wellness, recreation, breeding or standards of care.

And the winner is... The Ontario SPCA with 50% of the votes for the development of the High Volume Spay/Neuter program which has lowered the admission of Cats to area shelters.

The Summit for DistinguishedService Provider (sponsored by CDMV) recognizes a service provider in the Urban Animal Industry that is distinguished by the level of achievement and impact on the lives of people and pets within a community. 

And the winner is... Kitchener-Waterloo Humane Society with 61% of the votes for the development and delivery of a Humane Education program featuring annual visits with educators and canine companions that have elevated the level of care and attention for animals in the region.

The Summit for Product or Service Innovation (sponsored by Novartis) recognizes an innovative product or service that improves the quality of life for people and pets in homes, in communities or industry sector(s). 

And the winner is... Working On Our Future (Nova Scotia Department of Justice and Nova Scotia SPCA) with 34% of the vote for a program which pairs dogs and offenders for social and behavioural development that provides a mutual benefit.

The Summit for Sheltering (sponsored by Petsecure) recognizes an organization that best addresses the care of animals in shelters, pounds, retail outlets, kennels, veterinary clinics/hospitals, grooming shops and breeding facilities.

And the winner is... Animal Welfare Agency of South Central Ontario - AWASCO with 54% of the votes for completing the amalgamation of the Perth and Kitchener Waterloo agencies and for increasing the live release rate.

The 2013 Summit for CommunityCollaboration (sponsored by CVMA) recognizes programs, codes of conduct or best practices delivered to create a healthier environment for urban animals.

And the winner is... Michelle Lem + Community Veterinary Outreach with 30% of the votes for a collaboration that serves the Urban Animals of those who are homeless, marginally homed or at risk for homelessness. 

The 2013 Summit Award for Wellness (sponsored by Petsecure) recognizes the efforts of an organization to improve the overall levels of wellness for urban animals in a particular client base, a specific community or industry sector.

And the winner is... Dr. Peter Foley (Atlantic Veterinary College) with 29% of the votes for demonstrating that clinicians and volunteer organizations can collaborate to increase the overall wellness of urban and rural feline populations.

The 2013 Summit for Communications (sponsored by Novartis) recognizes the vision, production and successful delivery of content that promotes a better environment for urban animals locally, nationally or globally.

And the winner is...Dr. Jane Takahashi (Associate Veterinary Clinics) with 33% of the votes for recognizing the need and for establishing programs that enhance the pet owner experience at AVC hospitals and clinics across Canada.

The 2013 Summit for Lifetime Achievement (sponsored by PetLynx) recognizes an individual who has earned the honor and respect of peers in the Urban Animal Industry for achievements in their field of endeavour.

And the winner is... Paul Melanson with 52% of the votes for activities to establish a judicial framework for the protection of pets that in June 2010 resulted in legislation to license and regulate pet establishments in the province of New Brunswick.

The 2013 Summit for Homing (sponsored by IAMS) recognizes an organization that demonstrates innovation, commitment and success in the homing of animals through adoption, sale, return-to-owner, re-homing and/or fostering programs.

And the winner is... James McLean (Toronto Animal Services) with 42% of the vote for creating relationships and for resourcing multi-species homing activities on behalf of Toronto Animal Services. 

The Summit Award for Breeder (sponsored by Pets Plus Us) recognizes a breeder of companion animals with five or more years of breeding experience that is compliant with codes of ethical conduct and who demonstrates a high level of professionalism and commitment to the industry.

And the winner is... Bundas Bengals Cattery with 60% of the votes for producing cats and dogs that do not require cropping or docking and breeding of Bengals where she continues to improve the standards and experience for those who receive her kittens into their home.

The Summit for Retailer (sponsored by PIJAC Canada) recognizes a retailer of pet products and services who has developed a reputation and frequent connection to pet families which has enhanced the lives of pets and people in the community (ies) they serve.

And the winner is... Planet Paws Pet Essentials with 54% of the votes for raising funds through store initiatives and hosting community events and for Recognition by Nova Scotia Legislature for pet nutrition radio show and blog.

The Summit for Individual Achievement (sponsored by IAMS Canada) recognizes an individual who is currently active in the companion animal industry and who is well regarded for their achievements. Preference will be shown for those who actively mentor and support the development of leaders and professionalism in the industry.

And the winner is: Randy Valpy (Pets Plus Us) with 41% of the votes for being an innovator in the pet community and the pet health industry over the past 12-years, and for developing programs to educate pet owners on the cost of care and the importance of a safe and healthy pets.

100,000!

Earlier today, InfoStream entered into new territory when it surpassed 100,000 all-time page views.

InfoStream has been a long-term strategy of PetLynx Corporation to develop a digital channel that reaches thought leaders in the urban animal industry. Launching in July 2007 with just over 200 pages views in its first month, InfoStream gained momentum in recent years as it reached 7,000 page views for the month of July 2013. Nearing 8,000 views for October, InfoStream is set to continue counting milestones at a much quicker pace as it maintains its nationwide reputation as the source of Trusted Information for the Urban Animal Industry. 

The goal of InfoStream is to provide real-time information to Urban Animal industry advocates, mentors, alumni, associates, collaborators and other subscribers. In the "New Economy", access to current information provides a competitive advantage to those creating healthy communities for pets and people. 

Subscribe to InfoStream today, enter your email address:


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