J.D. POWER RELEASES 2012 CANADIAN WIRELESS STUDY

More than half (54%) of wireless customers in Canada currently own a smartphone, up from 36% in 2011, according to the J. D. Power and Associates 2012 Canadian Wireless Total Ownership Experience Study. 


The study examines wireless customers’ perceptions of their service, mobile phone (for both traditional mobile phones and smartphone devices) and retail experience. The study finds that overall wireless satisfaction in 2012 has improved by 37 index points to 685 (on a 1,000-point scale), up from 648 in 2011. The 2012 study also finds that, on average, wireless customers: send and receive 26 texts in a 48-hour span, up from 19.5 in 2011; conduct nine incoming/outgoing calls in a 48-hour span, down from 10 in 2011; and have used the same device for more than 20 months, up from 18 months in 2011.


More study results


Why is this important to you?

• The report clearly shows that texting is becoming the choice of consumers - have you developed a compelling texting program for your organization.
• The report also shows the pace of device turnover is slowing - consumers are choosing to stay with the device they have - you can incorporate a wireless strategy using present devices confidently.