Prairie Conference hits YouTube

For anyone who missed the 2013 Urban Animal Regional Conference in Calgary last week, a summary of the afternoon Pet Experience Project workshops is now available online. The workshops were a huge success as delegates identified numerous barriers against a positive pet experience. Among them, lack of knowledge, unrealistic expectations, tunnel vision, lack of collaboration, need for education, cost, sourcing and mixed messaging. 

Workshop II focused on gathering strategies and tactics to improve the positive pet experience and bring down these barriers. The Prairie region identified 'lack of knowledge' as the top barrier against a positive pet experience.