With 10 days remaining in the OSPCA's iAdopt for the Holidays adoption drive, the campaign has surpassed its goal of 1,280 and crossed the 1,500 line!
More than a dozen Ontario shelters are participating in the campaign's inaugural year. In an OSPCA Animal's Voice podcast interview, senior manager of Animal Welfare and Operations, Tonya Martin, said that while the campaign is heavily weighted with Ontario SPCA branches, she hopes it will become a cross-canada movement in years to come.
iAdopt will likely be refactored to offer several sub-campaigns throughout the year for various national holidays (i.e. Valentines Day, Easter, Thanksgiving, etc.). This avant-garde campaign shows promise as an industry-wide and international initiative. Catering to all sectors of the industry including retail; care & control; humane & rescue; and health & wellness, the program is available to everyone and celebrates collaboration and sustainability.
Shelters interested in participating in future campaigns are urged to contact Amanda McKibbon, Manager of Animal Welfare and Operations at OSPCA.
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