The pet food brand Pedigree has launched a global marketing campaign called Feed the Good. The campaign is based on the thought that “dogs bring out the good in us” and use the benefits dogs bring to humans to bring donations to their charity partner, PetRescue. The campaign was released in Australia with the following commercial.
Feed the Good was initially released in Australia, Brazil, New Zealand, and the USA. The campaign will expand later in 2015 and 2016 and will be tailored for each individual market. Written advertisements, displays, and social media will also be used.
Chief Marketing Officer of Global Petcare, Leonid Sudakov said, "Studies attest how the companionship of animals transforms and improves people's lives. By nourishing the loveable innocence in every dog, Pedigree helps feed the good they bring to the world."
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