The United States is getting a new pet trade show. Urban Expositions has created the P3 | Progressive Pet Products trade show. P3 will be held in 2016 on August 24th and 25th in Chicago, Illinois. This show will be a reinvention of the previous H. H. Backer Total Pet Expo. P3 is designed to ‘deliver a forward-looking, fun trade show experience to one of America’s top destination cities -- pairing the market’s newest pet products with exceptional educational programming and networking events.’
Urban Expositions’ Executive Vice President, Courtney Muller said, “We have a long history in the B2B space and plan to create a whole new trade show experience for Midwest pet industry professionals. By curating a product selection defined by new, emerging companies, showcasing it in Chicago’s premier lakefront Navy Pier setting, and backing it with a festive, idea-inspiring show environment, we will offer an event where business is done – and everyone has fun doing it.”
President of H.H. Backer Associates, Inc., Patty Backer said, “It is so gratifying to watch the plans unfold for the exciting new P3 show. The pet industry has been – and continues to be – such an important part of my life. Urban Expositions is the right team, and the Midwest is the right place, to reinvent a show that responds to the ever-evolving nature of our business. Urban’s signature hands-on management style, customer service commitment, and enthusiasm for the pet industry, point to a bright future for P3.”
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