05 June 2016

DIGITAL - Instagram Announces New Business Tools

With more businesses using Instagram, the company saw a demand for tools to make the platform more effective for businesses.

After surveying users about business needs, they announced new Instagram Business Tools that will be rolled out in 2016.

Business Profiles
With a business profile, companies can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Insights give businesses demographic and behaviour information about who their followers are and which posts resonate better than others - all from within the mobile app.

A business can turn well-performing posts into ads right within the app—helping to connect with even more customers. Simply pick a post already shared on Instagram and add a button encouraging people to take action. Options include selecting a target audience or allowing Instagram to suggest targeting, and choosing the length of time for the promotion.

Business profiles, insights and the ability to promote will be rolling out in the US, Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.

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