12 June 2016

DIGITAL - Video Tools to Ignite Your Social Marketing

Video is fast becoming one of the more important marketing tools in social media.

Cisco predicts that by 2017 video will make up 69% of consumer internet traffic.

In 2015, users spent an average of 5.5 hours per day watching video content according to eMarketer reports - 39 of these minutes were on mobile devices which is up significantly from the 3 minutes per day of 2011.

It’s time to take steps to create video as part of your digital marketing strategy. But how do you do it well without breaking the budget?

There are a number of tools available to make your video sing, and Social Media Examiner compiled a list of six.

Animoto to Create Video Compilations
Available in both free and paid versions, Animoto allows you to create professional-quality videos with pictures and video clips.

It accepts photo and video uploads from your computer, smartphone, or other sources including Facebook, Dropbox, and Photobucket.

Legend to Build Custom GIFs
Legend is a smartphone app that allows you to create branded, customized GIFs by combining text, flash, and images.

You can share your animated GIF on Instagram, WhatsApp, or in a text message from the Legend app, or share it directly from the app to other social networks if you’ve already downloaded the apps to your smartphone.

It is available from Google Play or the App Store.

Relay for Snapchat Video Geofilters
Relay is a graphic design and publishing tool for people who aren’t graphic designers that can be used to design your own customized Snapchat geofilters, which you overlay on your videos.

Geofilters act as a personal branding tactic for your Snapchat stories, which leads to greater engagement.

Overvideo to add a Soundtrack
Overvideo is a free iOS smartphone app that lets you add text and music to your videos.

It can be used to elevate the engagement potential of your video with music and quirky captions.

Cinemagraph Pro for Facebook Profile GIFs
Cinemagraph Pro by Flixel (iOS or Mac only) is an easy-to-use tool to get movement in your Facebook profile photo.

You can replace static profile photos with a 7-second looping video called a cinemagraph.

GoAnimate for Video Presentations
Available in free or paid versions, with the GoAnimate animation tool, you can create videos that are made up of template scenes, customizable characters, backgrounds, music, and props from their library.

You can also upload your logo and change the colors to match your brand.

Read the full story to learn more about these tools - including step-by-step instructions on how to use them.

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