04 September 2016

BUSINESS - Singer Miranda Lambert Creates Pet Product Line

MuttNation™ Fueled by Miranda Lambert collection of pet products from Petmate® is now available at pet specialty and online retailers.

Miranda Lambert
The country music sensation has joined other stars, like Ellen DeGeneres, in the pet product industry.

Lambert is no stranger to the dog adoption cause with her MuttNation FoundationTM that she founded with her mom Bev in 2009, and sales of her pet products will help fund the Foundation’s rescue and adoption programs.

"I am really excited to see all our hard work and great product now available, I hope y'all love it as much as we do. I know my dogs do!" Lambert said in a release.

"I really hope that we can raise awareness to the joy of adopting a shelter pet through our MuttNation product line."

The collection features a country chic feel with a rock & roll flair, vintage prints and antique hardware that are all inspirations of Lambert's signature style.

The product line, which includes bedding, collars, leashes, toys, apparel, accessories, feeding and watering products, is highlighted by the Rescue Mutts collection of six plush dogs.  Each Rescue Mutt is based on a real-life rescue dog with its own story.

Lambert’s collection is likely to ride the pet industry wave - a pattern of year after year growth despite any economic uncertainty - and benefit many homeless dogs.

MuttNationTM provides aid to animals across the US through efforts such as:
  • Spay and neuter campaigns
  • Medical treatments
  • Adoption events, pet transportation, and pet ownership education
  • Mill rescues
  • Legislative changes
  • Service dog training and placement
  • Food and supplies for animal shelters.

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