31 October 2016

BUSINESS - What is Modern Marketing?

The modern approach to marketing has shifted to being customer-centric, building personalized connections, adapting to the evolution of technology, attracting customers  using inbound marketing, and more.

It seems the digital world has impacted marketing in a big way and businesses can use some help to find this new path.

Olive & Co. has developed a useful infographic called the 8 Pillars of Modern Marketing.

They describe modern marketing as a holistic, adaptive methodology that connects brands with real customers and drives business results by blending strategy, creative, technology and analysis.

Developing plans and strategies for marketing today is the most challenging it has ever been.

There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smartphones and tablets to social networks and search engines.

This infographic can provide some guidance for companies creating a marketing strategy.

Want more details? The company also offers a free ebook - The Definitive Guide to Modern Marketing.

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