01 November 2016

DIGITAL - How to Achieve YouTube Growth

If you already have a YouTube channel and want to optimize it to get more subscribers, or are starting a new channel, Social Media Examiner has a podcast for you.

The podcast features Tim Schmoyer, founder of Video Creators, a YouTube channel and website that helps people grow their YouTube subscribers.

Schmoyer has over 200,000 subscribers, over 10 years of experience and millions of views.

He stresses the importance of your channel having a focus, targeting a specific group of people and delivering a very specific value.

Three mistakes people/organizations make on YouTube:
  • The belief you need high-end production and equipment when viewers are actually very forgiving of a shaky camera when the content is valuable.
  • Lack of attention to creating title and thumbnails when most traffic comes from suggested videos by YouTube - where viewers click when enticed by titles and thumbnails.
  • Taking too long to hook viewers when you have 15 seconds maximum to make that click worthwhile.

Having a channel strategy and customizing your channel are all touched on in the podcast.

Schmoyer says most people don’t realize it, but the majority of viewers subscribe by clicking the red subscribe button underneath the header image, as opposed to the subscribe button underneath every video. So customization is key.

A channel trailer is important and it shouldn’t be your best video. The job of the trailer is to communicate your value succinctly.

Another area to focus on is the playlists beneath your trailer because these are examples for potential subscribers.

To really grow an audience, Schmoyer says you need to do four things:
  • First, deliver good value to viewers.
  • Second, do it consistently.
  • Third, ask people to subscribe.
  • And fourth, tell viewers why they should subscribe.

Listen to the entire podcast to learn all the details for a successful YouTube channel.

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