22 October 2016

DIGITAL - Instagram Advertising is Growing, Take Advantage

Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

So it’s not surprising Instagram is becoming a key player in online advertising.

To help companies create effective ads, AdRoll has created The Performance Advertiser’s Guide to Instagram.

The free download includes:
  • Guidelines for Instagram ad formats
  • 17 Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business.

Social Media Examiner’s podcast - Instagram Ads: What Marketers Need to Know - goes into detail about Instagram ad features and tips.

Guest Jenn Herman, a social media consultant and Instagram expert, also discusses the differences between Facebook and Instagram ads and how to run successful ad campaigns.

Instagram is a great medium to target Millennials - with over 90 percent of users younger than 35 years old.

The social media channel has shown massive growth over the past years - from 30 million users when it was purchased by Facebook in 2012, to over 500 million users today.

Instagram’s global mobile ad revenue is predicted to reach $2.81 billion in 2017.

1 comment:

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