16 November 2016

BUSINESS - PetSmart's New Website Boosts E-Commerce

PetSmart Inc. has launched an improved, mobile friendly website with new features including same-day delivery and subscription services.

Many see these improvements in e-commerce as a direct step to compete with companies like Amazon, which has been dominating the US online pet food market.

Forrester Research has predicted the fastest online category growth will continue to come from the pet category, which prompts brick and mortar stores to step up their online retail game.

The new site includes features such as one-page checkout and new tailored delivery options like recurring subscription-based shipping, scheduled delivery and same-day delivery.

All the improvements are aimed at letting pet parents shop how, when and where they wish, which demonstrates a customer-centric approach that should benefit the company.

“Our omnichannel strategy is aimed at giving pet parents options tailored to their needs and desires. We look forward to seeing their response to the new site with its new user experience and commerce-meets-content approach,” Eran Cohen, chief customer experience officer, PetSmart said in a release.

The new shipping options are provided by last-mile logistics provider, Deliv, a company that powers same-day delivery for over 4,000 businesses.

By mid November, PetSmart customers located in 17 of Deliv's markets can shop on PetSmart.com and select scheduled delivery on the product page for anything from 50 pound bags of dog food to bulky containers of cat litter or a fun pet fashion accessory like a hoodie, collar or leash, as well as seasonal holiday items.

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