10 December 2016

DIGITAL - How the Brain Processes Different Content

Part of successful digital marketing is determining the best way to share content - should you use video or text, an infographic or graphic?

The answer lies in how the brain processes the different types of content.

Main Path Marketing developed an infographic (which, according to their infographic, is a great way to convey complex data and ideas) to break down common types of content marketing formats and how they communicate information to an audience.

For example, if your goal is to create a relationship between brand and consumer or showcase expertise, written content is a good strategy because the brain naturally attempts to put the reader in the author or protagonists’ shoes.

Check out the full infographic for helpful advice on how to tailor your content strategy - video, blog posts, quizzes, slideshows and more - according to how your audience interprets information.

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