Leap Ventures and the Companion Fund are Supported by US$100 Million Venture Investment from Mars Petcare
Mars Petcare unveiled two new programs to support startup innovation and the next generation of disruptors in the pet care industry. Leap Venture Studio (Leap) in partnership with Michelson Found Animals and R/GA is the first accelerator focused on the future of pet care, and Companion Fund is a $100 million venture capital fund in partnership with Digitalis Ventures. "We're excited to support entrepreneurs and innovators in creating new products and services that deliver on our purpose: 'A Better World for Pets,'" said Poul Weihrauch, President, Mars Petcare. "The extraordinary opportunities of connected technology and data are open to all. Match them with the expansive reach, resources and core capabilities of a company like Mars, and together we can create a powerful force for change."These programs are new ways of reaching innovators and entrepreneurs whose companies are at various stages, from ideation to execution to scale.
"Our ambition is to become a partner of choice for everyone willing to change the rules of the game in pet care. Mars Petcare is leveraging our own success stories, Whistle and Wisdom Health, to identify and support the next wave of industry disruptors," said Leonid Sudakov, President of Connected Solutions, the global ventures, consumer technology, data and analytics division of Mars Petcare. "Mars Petcare's unique global scale and network of connected businesses will support the founders in taking their ideas from whiteboard to pets and their owners' homes."About Companion Fund
Companion Fund is a $100 million venture capital fund managed by Digitalis Ventures. Companion Fund will provide startup capital and support to entrepreneurs addressing the needs of pets, pet owners and vets. The fund will focus primarily on the investment opportunities in Digital Health, Diagnostics, Nutrition and Services, but is excited to explore new areas of need with exceptional entrepreneurs. Digitalis Ventures has offices in New York City, San Francisco, Los Angeles and London.
About Leap
Leap is the first startup accelerator focused on pet care innovation, led by Mars Petcare, R/GA and Michelson Found Animals. Leap is based in Portland, Oregon, at R/GA's office in the heart of the innovation-centric Pearl District. Leap is targeting early stage startups and will be split into two cohorts of six companies each. A customized team of R/GA's award-winning strategists, technologists, designers and consultants will collaborate with the startups to help execute their business plans and prepare them for future milestones, including fundraising, pitching and business development. The startups will receive mentorship from industry executives and access to world-class partners.
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