Subaru Provides Funding to the Center for Pet Safety

According to the American Kennel Club (AKC) approximately 56% of pet owners travel with their pets. Subaru is continuing to support the Center for Pet Safety (CPS). Their relationship began in 2013 testing harness safety in vehicles with the goal to create a formal test protocol and produce independ ratings for pet travel harnesses. The Harness Crashworthiness Study discovered that there were vast differences in the performances of different harnesses.

This year CPS will be testing crates and carriers in crashes. They will examine structural integrity and create crate performance standards. CPS’s Founder and CEO, Lindsey Wolko said, “No performance standards or test protocols currently exist in the U.S. for pet crates or carriers, and while many pet safety product manufacturers claim to test their products, they can’t be substantiated without uniform test standards and protocols. We are very excited to once again have the support of Subaru, allowing the independent examination of pet crates and carriers. Subaru understands the importance of safety of all passengers including our four-legged friends.”

Subaru's Director of Corporate Communications, Michael McHale said, “We want to make pet owners aware of proper safety measures they can take to help protect their pets. Following the previous study with CPS, we were delighted to support this next stage in testing. Pet safety is very important to Subaru as more than half of Subaru drivers are pet owners, with over 69% of them owning at least one dog. We feel a sense of responsibility to inform pet parents of safety measures they can take.”

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E=Doggy Smiles

From beer to cars and everything in between, marketers are realizing the effect a positive pet experience can have on consumers.

Enbridge's latest advert adopting the tagline, E=Doggy Smiles adds yet another feel-good pet commercials to the TV and social media airwaves.

ASPCA Mega Match-a-thon grants $220,000 to animal welfare organizations

The American SPCA (ASPCA) announced that 33 animal welfare organizations are recieving grant funding to participate in the nationwide ASPCA "Mega Match-a-thon" events presented by Subaru, which will take place from October 17-19, 2014. The ASPCA is granting $220,000 to support a host of large-scale adoption events held nationwide in an effort to save the lives more shelter animals. 

"This is our third year holding the ASPCA Mega Match-a-thon and we can't wait to see what this year's participants have planned," said Julie Morris, senior vice president of community outreach for the ASPCA. "Creative events planned by the shelters get the attention of their local communities, which helps even more dogs and cats find loving homes." 

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ASPCA & Subaru “Share the Love” to Help Animals Left Homeless for the Holidays

Last week, the ASPCA, together with Subaru, launched its 6th annual "Share the Love" event Rescue Ride program, which will transport hundreds of homeless dogs and cats from overcrowded shuttlers to ones in which they have a better chance of being adopted this holiday season. 

The Rescue Ride program will grant a total of $100,000 in funding to 20 organizations to cover transportation costs. In addition, the ASPCA has distributed grants to over 80 local animal welfare organizations to host pet adoption-related events and promotions at local Subaru retailers to save lives and raise awareness for animals in need. 

This is the sixth year the ASPCA has been a beneficiary of the Subaru "Share the Love" event. During the event, which runs from November 21, 2013 to January 2, 2014, Subaru will donate $250 for every new Subaru vehicle sold or leased to the customer's choice of participating charities. 

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