WELFARE - Awards for Innovative Public Service Announcements

Does your organization have an impactful, creative and innovative public service announcement that supports animals in need?

Enter it in the Society of Animal Welfare Administrators (SAWA) / Hill’s Food Shelter and LoveTM PSA awards!

For the first time ever, you don’t have to be a member of SAWA to enter.

SAWA is encouraging animal welfare groups, regardless the size of their budget, to submit their creative PSA, YouTube digital video or promotional ad.

Two awards will be presented at the 2016 SAWA Annual Conference in Portland, OR in November - the Professional Choice, awarded by animal welfare marketing experts, as well as a People’s Choice award, with the general public voting on the Hill’s Facebook page.

Entry deadline is August 30th.

Submission details are available on the SAWA website.

Nearly 40,000 pets adopted so far as part of ASPCA Rachel Ray $100K Challenge

With less than two weeks remaining in the challenge, the ASPCA Rachel Ray $100,000 Challenge has been successful at saving nearly 40,000 animal lives in two and a half months. 

The Challenge is a groundbreaking contest, running June 1 to August 31, 2013, that challenges animal shelters across the country to come up with more innovative ways to engage their communities and get more homeless cats and dogs into loving homes. Forty-nine U.S. shelters are competing for a piece of more than $600,000 in ASPCA prize grants, including a grand prize of $100,000. 

Contestants are working to save more animals during the three-month period than they did over the same period in 2012. Last year's competing shelters adopted out or reunited more than 56,000 cats and dogs, an increase of 14,376 over the same months in 2011. 

ASPCA RACHEL RAY $100K CHALLENGE

Current division* toppers: 
Division One (1,500-2,500): Washington Animal Rescue League 
Division Two (2,501-4,000): Texas Humane Heroes
Division Three (4,001-7,000): Halo Animal Rescue
Division Four (7,001-11,000): Citizens for Animal Protection
Division Five (11,000 +): Riverside County Department of Animal Services

*Ten shelters compete in each of five divisions. Divisions are based on annual cat and dog intake. 

Fido Shows Support for St. John Ambulance Therapy Dogs

Fido recently announced its support for canine volunteers from the St. John Ambulance Therapy Dog Program with a national 'Good Deeds After Work' contest. 

Throughout the months of March and April, Fido will visit 15 Canadian cities after 5 p.m. on Thursday, Friday and Saturday nights with the Good Deeds contest. 

Participants can enter the contest in Toronto, Montréal or Vancouver by sending the word 'Fido' in a text message to the advertised phone number or by finding a Fido team member within one of the cities. Participants will also be eligible for a chance to win prizes such as LG Optimus 2X smartphones and gift certificates worth up to $500 (some conditions may apply). 

For every participant in the contest, Fido will donate one dollar in support of the St. John Ambulance Therapy Dog Program, up to a total of $50,000. 

To learn more about the initiative, follow the conversation on Twitter at twitter.com/fidomobile and use the hashtag #FidoTGI5.

CESAR(R) Canine Cuisine Invites Consumers to Create the Next Entree

Develop the Ultimate Dish for the Dog You Love

FRANKLIN, Tenn., March 18, 2011 /PRNewswire/ -- Dog lovers across the country now have the opportunity to take their affection for their furry friends one step further, to get creative and develop a delectable dish