Pethealth Partners With the American Animal Hospital Association

On July 23, 2015, Pethealth Inc. announced that they will be participating in the American Animal Hospital Association (AAHA) Microchip Lookup Tool (MLT). According to the AAHA, the MLT was created because, “Even with a microchip scanner, identifying the correct pet recovery registry to contact can be challenging because microchip manufacturers and pet recovery services use different microchip technology and databases.” This is one of the downsides of relying on a microchip to bring a lost pet home.

Pethealth’s 24PetWatch will be the 16th lost pet recovery organization joining the MLT. Pethealth CEO, Sean Smith said, “With the addition of Pethealth’s database of approximately 10 million registered pets, we are extremely pleased to join forces with AAHA to promote the greater goals of animal welfare. As a Fairfax organization, we pride ourselves on collaborating with all animal welfare organizations.”

Currently the MLT is only available to pets in the United States.

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Pets Plus Us funds HomeSafe™ Recovery Services for all Canadians

PRESS RELEASE

CALGARY, AB - PetLynx Corporation is pleased to appoint Pets Plus Us as the new Sponsor of the HomeSafe™ Recovery Service.

As sponsor of the HomeSafe™ Recovery Service, Pets Plus Us is funding free recovery services (lost and found) to all Canadians. Now when Canadians lose or find a pet, the HomeSafe™ recovery service provides them with a place to post pictures, automated searches of shelters and pounds, printable posters and the very unique DataSketch™ technology that creates searchable digital profiles of the animals involved. 

Pets Plus Us already has a world-class reputation as the Champion of Pet Owner Happiness. All Pets Plus Us customers will receive a complimentary subscription to the HomeSafe™ Animal Record which stores all pet information online for the benefit of pet owners and authorized service providers.  This is in addition to the PetHub tag customers receive as a part of their Blue Ribbon Benefits. Blue Ribbon benefits are provided to all customers which also include thePetHelpFone, Compassionate Care Line, Pet Poison Helpline and other pet services.  

"We strongly believe pet registration is key to reuniting pets with their owners if they ever become separated," said Randy Valpy, Pets Plus Us Top Dog. "It's why we include the HomeSafe™ Animal Record program as part of our coverage."

Today, the HomeSafe™ portal provides recovery services to more than 350 Canadian communities. Since May of 2006 when HomeSafe™ launched online, the automated recovery service has assisted the Canadian public in more than 295,000 recovery episodes. In many cases lost pets are returned to their owners within hours of being reported lost. The Pets Plus Us sponsorship ensures the Canadian public will continue to be served promptly with the best automated recovery technology in the world. 

"By adding the strength of the Pets Plus Us brand to the HomeSafe™ Automated Recovery Service, we continue our tradition of service and underwrite our vision: Lifetime protection for Pets...  Peace of mind for people," said Larry R. Evans, CEO of PetLynx Corporation.

Pets Plus Us launched in the Canadian market in 2013 with a re-imagined pet health insurance model that includes Canada's first Wellness-only plan. High in their priorities is the support of a dynamic community that can empower pet owners to make the right choices regarding the wellbeing of each pet. This support of the HomeSafe™ recovery service positions Pets Plus Us as a world-class leader in the Urban Animal industry. Pets Plus Us is a founding member of the Alliance for Urban Animals, an industry group creating healthy communities for pets and people. Pets Plus Us is a division of RSA Canada, a leading home, auto, lifestyle and commercial insurer in Canada. 

FOR MORE INFORMATION CONTACT:

Lisa Milton, Production Manager

(p) 403.809.4630 (e) lisa.milton@petlynxmail.com

Shannon Woodward, Social Communications Coordinator

(p) 403.401.8090    (e) Shannon.woodward@petlynxmail.com

ABOUT PETLYNX: The HomeSafe™ recovery service and pet owner portal is owned by PetLynx Corporation. The PetLynx Utility is a registry of Urban Animals that offers recovery services, medical records and connectivity to all registered service providers in the Urban Animal industry. PetLynx services are delivered across the Internet to all entities in a community, from pet owners to shelters, pounds, breeders, retailers and veterinarians. The PetLynx Utility is a proven game changer that in 13 years has registered nearly 10% of the total cats and dogs in Canada as well as the active consumers who own them. PetLynx is the largest, fastest growing and most recognizable pet service brand in Canada.

ABOUT PETS PLUS US: Pets Plus Us is on a crusade to create pet owner happiness. We've reimagined pet insurance with vet-designed coverage and Canada's first Wellness-only plan. We're also building a dynamic community that's empowered to make responsible choices for their pets' wellbeing. Pets Plus Us is a division of Royal & Sun Alliance Insurance Company of Canada and its products are offered and underwritten by Royal & Sun Alliance Insurance Company of Canada.

PetLynx Utility Reports 2012 Activities

PetLynx Corporation, a Calgary based Utility in the companion animal industry today released its 2012 activity report.

• PetLynx added 26,893 net new subscribers (NNS) bringing the total subscribers to 861,455.
• PetLynx subscribers registered 26,266 animals in the system bringing the total animals serviced by the system to 967,340.
• PetLynx automatically handled 34,462 recovery episodes which brings the total recovery episodes to 262,939 since May 2006.
• PetLynx now supports recovery services in 246 Canadian communities.
• PetLynx web related activities remained steady at 23,679,491 hits and 322,792 logged in visits for the year.
• PetLynx now serves 1,828,795 entities including 8% of the dogs and cats in Canada. 

About PetLynx:
PetLynx Corporation is an innovative, leading edge, service provider, intent on automating the Companion Animal Industry in North America.

Thousands of times each day, the PetLynx Utility serves Canadian pets and pet owners. PetLynx owns the only internet system in the world that can recover animals using a physical description, with or without any of the common forms of pet identification. PetLynx is also the only system in the world that can recover pets not enrolled prior to becoming lost.


PetLynx .... lifelong protection for pets and peace of mind for people.

Iams DNA and Big Vision Serves Entire Industry

In May 2006, PetLynx Corporation and Iams launched Canada's first automated recovery service in the City of Edmonton, Alberta, Canada. Since that time, PetLynx has become the most recognized pet services brand in Canada and the AnimalTRACS (tm) Recovery System has assisted pet families to recover more than 250,000 dogs and cats in more than 240 communities across Canada.

Some have wondered why North America's nutritional leader would seed and pay for a public recovery service that is available to every pet family, every pet organization, every veterinarian, every identification provider, every municipal pound, humane society, rescue agency and SPCA in Canada regardless of their affiliation with a nutritional provider. This unique DNA was invested in the Iams brand more than 60 years ago.

In 1946, Paul Iams, the driving force behind the Iams brand not only had a vision to make a better pet food, he was driven to think about how pets could live better, longer and how pet families could have an awesome pet experience.

InfoStream invites you to watch the story of one man's dream

The importance of microchips - Lessons learned from Katrina

Significant disaster planning prevented the nearly unimaginable June EF-5 tornado that flattened a 6-mile long and half-mile wide swath in Joplin, Mo., from being worse. The Missouri authorities had been fine-tuning their disaster response for years, and it paid off. What we learned about people being unwilling to leave their pets during Hurricane Katrina about pets was applied: Some emergency shelter space accommodated pets.

Although it’s painful to contemplate what could have been worse in what the National Weather Service calls “the deadliest [tornado] since modern recordkeeping began in 1950,” there was one area lacking in which people could have prevented much heartache: microchips.

About 1,300 pets ended up in the Joplin Humane Society. The trick was reuniting them with their owners – a difficult task given that all but a handful of the pets did not have an ID tag or a microchip. Seen as an unnecessary expense by some people, a tiny microchip and its one-time cost could have saved a lot of worry and grief.

Read the article on The Pet Connection Blog

PetLynx registers 6,876 new entities in first 59 days of 2010

During the first 59 days of 2010, PetLynx registered 6,876 new entities of which 3,193 were pets and 3,683 were associates. At the end of February, the PetLynx Automated Recovery System stood at 319,868 registered entities of which 147,695 were pets and 172,173 were associates.

The business plan anticipated a 'many-to-one' ratio of 'associates' to 'animals' when designing the PetLynx model. At the end of February there were 16.5% more associates than animals registered in the PetLynx utility. Since associates are directly related to transactions either as pet families paying for services or as industry stakeholders providing services, management sees the ability to grow future revenues as being directly related to the number of associates registered in the PetLynx utility.

In July of 2009 the PetLynx V1 rate rose to 94% for the first time. At the end of February, PetLynx had automatically assisted 147,696 recovery episodes and for the first time in history achieved a V1 recovery rate of 100%. The V1 recovery rate is calculated as the cumulative number of recovery episodes divided by the cumulative number of animals registered on the system at the same moment in time.

With the highest V1 rate in the world PetLynx demonstrates the unique advantage its registration model has. PetLynx animals are registered for their entire lifetime with no additional cost unlike other services where the information chain breaks when fees to change records are refused.

These encouraging metrics provide evidence that PetLynx is the most effective and successful recovery service in the world today.

2009 Production Stats Released

Production activities on the PetLynx utility recorded moderate increases despite the economic downturn of 2009.

In 2009 PetLynx registered 61,055 new entities up 21% from the 50,068 entities registered in 2008.

At the end of 2009 the PetLynx database supported 144,470 animals and 168,440 records of those associated with them.

In 2009 PetLynx automatically supported 42,229 recovery episodes up 24% from the 34,055 episodes supported in 2008.

Since coming into production the PetLynx automated recovery system AnimalTRACS has supported 143,178 recovery episodes which is more than all other recovery systems in Canada combined.

In 2009 the PetLynx production portals supported 301,802 logins, presented 9,170,063 pages and recorded 30,622,254 hits.

The 2009 production activities were up over 2008 as follows:

• Logins up 32%


• Pageviews up 33%


• Hits up 17%

PetLynx Update

Our new agreement with the Canadian Kennel Club will provide our automated recovery services to more than 60,000 new puppies each year. In addition, CKC and PetLynx will be collaborating to add every dog in Canada to the HomeSafeRDOG program. We expect this program will drive the subscription and registry services component of our PetLynx business to become the largest service provider for dogs in Canada over the next 10 year period.

Here is a copy of their release for your review.


The Canadian Kennel Club, primary registry for purebred dogs in Canada and PetLynx Corporation, innovative, cutting-edge facility provider to the pet industry, are pleased to announce a new partnership undertaking. Under the terms of this agreement the Canadian Kennel Club will collaborate with PetLynx to expand services for all dogs in Canada through the PetLynx Subscription & Registry Services Unit. This national recovery service will be known as HomeSafeRDOG.

For all dog owners across Canada the blending of the PetLynx HomeSafe program and the Canadian Kennel Club National Responsible Dog Ownership Group (RDOG) initiative has created the largest single point access recovery service and owner support network in the country.

Pet families who register their dogs in the PetLynx HomeSafe Canada initiative using microchips, tattoos, licenses or other forms of identification will also have the opportunity to register for the CKC RDOG portion of the HomeSafe program. Responsible pet families will be directed to use PetLynx portals and CKC services to maintain their RDOG compliance. By using these programs, pet families can achieve complete compliance with National Codes of Conduct established by the members of the National Companion Animal Coalition. The two parties will collaborate to expand Responsible Dog Owner Programs at the community and provincial levels through their affiliates across Canada.

"Collaborating with CKC to add their RDOG program to the PetLynx HomeSafe Canada initiative will not only increase the number of responsible dog owners across Canada, but provide national stewardship and valuable resources to the entire value chain supporting these pet families," said Larry R. Evans, President & CEO of PetLynx Corporation. "By working together with the rest of the industry, I am confident that we will establish a new level of enjoyment and wellbeing for every dog in every community across Canada."

"We are very excited about the opportunity of expanding the RDOG program and our relationship with dog owners across Canada," said Joe Mauro, CEO of the Canadian Kennel Club. "The Canadian Kennel Club is an organization that has served the needs of dog breeders and owners in Canada for more than 120 years. Our breeders and breed clubs are the subject matter experts in our communities who can help Canada achieve a leading role worldwide in responsible dog ownership and industry compliance."

For more information contact:

Joan D'Souza-Plavins, Canadian Kennel Club
(416) 674-3677 or jdsouza@ckc.ca
www.ckc.ca

Cindy Kreutzer, PetLynx Corporation
(403) 219-1088 or cindy.kreutzer@petlynxmail.com
www.petlynx.net

July Registrations & Recoveries at new levels

PetLynx has recorded an annual peak in recovery activities each July which is consistent with anecdotal information from industry sources. Since moving into commercial production in May of 2006, registration activities have also recorded higher levels during the four months from June to September.

Automated recoveries in July came in at 4,683 which is up 22% from 3,832 in 2008 and up 131% from 2,021 in January 2009. Registrations in July came in at 6,606 which is up 27% from 5,197 in 2008 and up 84%from 3,588 in January 2009.

Another interesting metric is the relationship between recovery episodes and registrations, the V2 recovery rate. In 2008 there were 0.737 recoveries for each registration in July. In 2009 there were 0.709 recoveries for each registration during July. One interpretation of this trend is that there are more registrations coming from marketing programs than there are from the recovery services. As new point of market entry [POME] programs come into production one might expect this gap to widen. Essentially, we believe this means more animals are being registered based on the value proposition and reputation of the PetLynx Automated Recovery Service than are being registered because of an active recovery episode.

The PetLynx system automatically handled 124,093 recovery episodes to the end of July 2009, which provides a V1 recovery rate of 94%. PetLynx continues to lead the industry by a substantial margin in both the V1 and V2 metric and for this reason maintains a significant competitive advantage.