May Registrations Up Sharply for PetLynx

PetLynx established a new high water mark in the month of May by registering 19,162 entities. Of these registrations 9,989 were pets and 9,173 were associates.

May was the first month in more than a year that generated more pet registrations than associate registrations. The registration of multiple pets by a single pet family is a new phenomenon which will bear observation in the coming months.

May registrations represented an increase of 132% over April 2010 and a 235% increase over the 5,706 entities registered in May 2009. In the first five months of 2010 PetLynx registered 38,918 entities which is 63% of the 61,055 entities registered during all 12 months of 2009 and an increase of 79% over the 21,675 entities registered during the same period in 2009.

PetLynx registers 8253 entities in April 2010

In April 2010 PetLynx registered 8253 entities, of which 4105 were pets and 4148 were associates. This represents a 63% increase over April 2009. This increase was due in part to the CKC registrations which began to come into the PetLynx production system in April.

The Regional Summits for Urban Animal Strategies were successfully delivered during the week of April 19 across Canada, with stops in Vancouver, Edmonton, Halifax and Toronto. There was a very positive response from those attending and a commitment was received from many municipalities to support the "Year of the Cat" initiative in 2011.

PetLynx will be leading the 2011 "Year of the Cat" imitative assisted by Dr. Elizabeth O'Brien, Bill Bruce and the PetLyx allies, CDMV and PetSecure.

2009 Production Stats Released

Production activities on the PetLynx utility recorded moderate increases despite the economic downturn of 2009.

In 2009 PetLynx registered 61,055 new entities up 21% from the 50,068 entities registered in 2008.

At the end of 2009 the PetLynx database supported 144,470 animals and 168,440 records of those associated with them.

In 2009 PetLynx automatically supported 42,229 recovery episodes up 24% from the 34,055 episodes supported in 2008.

Since coming into production the PetLynx automated recovery system AnimalTRACS has supported 143,178 recovery episodes which is more than all other recovery systems in Canada combined.

In 2009 the PetLynx production portals supported 301,802 logins, presented 9,170,063 pages and recorded 30,622,254 hits.

The 2009 production activities were up over 2008 as follows:

• Logins up 32%


• Pageviews up 33%


• Hits up 17%

PetLynx Update

Our new agreement with the Canadian Kennel Club will provide our automated recovery services to more than 60,000 new puppies each year. In addition, CKC and PetLynx will be collaborating to add every dog in Canada to the HomeSafeRDOG program. We expect this program will drive the subscription and registry services component of our PetLynx business to become the largest service provider for dogs in Canada over the next 10 year period.

Here is a copy of their release for your review.


The Canadian Kennel Club, primary registry for purebred dogs in Canada and PetLynx Corporation, innovative, cutting-edge facility provider to the pet industry, are pleased to announce a new partnership undertaking. Under the terms of this agreement the Canadian Kennel Club will collaborate with PetLynx to expand services for all dogs in Canada through the PetLynx Subscription & Registry Services Unit. This national recovery service will be known as HomeSafeRDOG.

For all dog owners across Canada the blending of the PetLynx HomeSafe program and the Canadian Kennel Club National Responsible Dog Ownership Group (RDOG) initiative has created the largest single point access recovery service and owner support network in the country.

Pet families who register their dogs in the PetLynx HomeSafe Canada initiative using microchips, tattoos, licenses or other forms of identification will also have the opportunity to register for the CKC RDOG portion of the HomeSafe program. Responsible pet families will be directed to use PetLynx portals and CKC services to maintain their RDOG compliance. By using these programs, pet families can achieve complete compliance with National Codes of Conduct established by the members of the National Companion Animal Coalition. The two parties will collaborate to expand Responsible Dog Owner Programs at the community and provincial levels through their affiliates across Canada.

"Collaborating with CKC to add their RDOG program to the PetLynx HomeSafe Canada initiative will not only increase the number of responsible dog owners across Canada, but provide national stewardship and valuable resources to the entire value chain supporting these pet families," said Larry R. Evans, President & CEO of PetLynx Corporation. "By working together with the rest of the industry, I am confident that we will establish a new level of enjoyment and wellbeing for every dog in every community across Canada."

"We are very excited about the opportunity of expanding the RDOG program and our relationship with dog owners across Canada," said Joe Mauro, CEO of the Canadian Kennel Club. "The Canadian Kennel Club is an organization that has served the needs of dog breeders and owners in Canada for more than 120 years. Our breeders and breed clubs are the subject matter experts in our communities who can help Canada achieve a leading role worldwide in responsible dog ownership and industry compliance."

For more information contact:

Joan D'Souza-Plavins, Canadian Kennel Club
(416) 674-3677 or jdsouza@ckc.ca
www.ckc.ca

Cindy Kreutzer, PetLynx Corporation
(403) 219-1088 or cindy.kreutzer@petlynxmail.com
www.petlynx.net

July Registrations & Recoveries at new levels

PetLynx has recorded an annual peak in recovery activities each July which is consistent with anecdotal information from industry sources. Since moving into commercial production in May of 2006, registration activities have also recorded higher levels during the four months from June to September.

Automated recoveries in July came in at 4,683 which is up 22% from 3,832 in 2008 and up 131% from 2,021 in January 2009. Registrations in July came in at 6,606 which is up 27% from 5,197 in 2008 and up 84%from 3,588 in January 2009.

Another interesting metric is the relationship between recovery episodes and registrations, the V2 recovery rate. In 2008 there were 0.737 recoveries for each registration in July. In 2009 there were 0.709 recoveries for each registration during July. One interpretation of this trend is that there are more registrations coming from marketing programs than there are from the recovery services. As new point of market entry [POME] programs come into production one might expect this gap to widen. Essentially, we believe this means more animals are being registered based on the value proposition and reputation of the PetLynx Automated Recovery Service than are being registered because of an active recovery episode.

The PetLynx system automatically handled 124,093 recovery episodes to the end of July 2009, which provides a V1 recovery rate of 94%. PetLynx continues to lead the industry by a substantial margin in both the V1 and V2 metric and for this reason maintains a significant competitive advantage.