The Government of Canada is investing $175,000 in the Pet Industry Joint Advisory Council of Canada (PIJAC Canada) to help develop global market opportunities for Canadian pet food products, announced Agriculture Minister Gerry Ritz.
"This investment will help Canada's pet food industry promote its top-quality products and pursue potential buyers and new customers" said Minister Ritz. "Our Government's support for this organization will allow the industry to enhance its competitiveness in global markets."
The PIJAC Canada will use this investment to build relationships with new and existing customers, and increase the sales, exports and value of its products, which include a range of pet food for dogs, cats, birds and other domesticated animals. The Council will also attend U.S. and other international trade shows, and participate in outgoing missions.
"On behalf of its member exporters, PIJAC Canada is very appreciative of the support received through the Agri-Marketing funding program," said Louis McCann, Executive Director of PIJAC Canada. "For our members, this contribution has proven quite helpful in the realization of their export objectives."
This federal investment is provided through the $88 million AgriMarketing program, under Growing Forward, which helps industry associations implement long-term international strategies which include activities such as international market development, consumer awareness and branding and industry-to-industry trade advocacy.
FOR FURTHER INFORMATION PLEASE CONTACT:
Agriculture and Agri-Food Canada
Media Relations
613-773-7972
1-866-345-7972
OR
Meagan Murdoch
Office of the Honourable Gerry Ritz
Press Secretary
613-773-1059
For some years now PIJAC Canada has accepted the role of AgriMarketing program administrator for our industry sector. The majority of the money is redistributed to our member exporting companies that meet the criteria of eligibility under the program. This is about us being attentive to our member's needs and doing our best to meet them.
ReplyDeleteWe are also happy to say that this is the second time our association has been identified in a government release as a successful outcome from one of their funding programs. We must be doing something right.