An annual IBM global survey of 30,000 consumers in 13 countries, including more than 2,000 Canadians, reveals Canadians are adopting new shopping technologies faster than most.
The number of Canadians willing to use mobile technologies to shop increased by 160% year-to-year, second only to the US in uptake. The survey also shows the number of Canadian “instrumented” consumers – who use two or more technologies such as a Web site, mobile device or in-store kiosk – increased by 65% over last year’s results, almost double the global result of a 36% increase year-to-year.
The survey also found that: consumers are checking prices in store, where 70% of final product selection happens, using smart phones and UPC tags to check competitive offerings; and consumers want to shop seamlessly across channels, check product prices wherever they are, get promotions based on the items they scan, and use a personal mobile device to avoid the checkout lane.
More information about the survey
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