Back in January of this year Starbucks debuted a new way for customers to pay for coffee—through the brand’s mobile app. With 2-D barcode scanners installed in nearly 9,000 of its store locations, the coffee chain has served as a model for retailers looking to enter the mobile payments space.
A response to customer feedback and a focus on enhancing the customer experience is what brewed this extension of the popular Starbucks Card. In an interview with eMarketer’s Lauren McKay, Adam Brotman - lead of digital strategies for the Seattle-based coffee chain, talks about why the mobile payment program works for Starbucks and where he thinks the market is headed.
Read the interview
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