Petsecure Announces Canada's first Vet Locator app

Western Financial Insurance Company (Petsecure) announced today the release of its new Vet Locator app. 

The Petsecure Vet Locator app allows users to locate the nearest veterinary practice based on current location. The app lists contact details of nearby practices and users can call to make an appointment, get instant directions or save the listing to their favourites to bring up quickly at a later time. Petsecure is the first pet health insurance company in Canada to develop an app for Canadian pet owners. 

"This is just the start of Petsecure venturing into the world of mobile," said Petsecure's Mike Giardin, E-Commerce manager. "Easy to use with a simple format, the app will grow over time to include new features and expanded capabilities. We'll be listening to our customers to see where they want us to take this." 

 

The Petsecure Vet Locator app is compatible with iPhone, iPod Touch and iPad and is available as a free download on iTunes. Petsecure plans to follow shortly with a Blackberry and Android app. 

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Starbucks Perks Up Mobile Payments Program - eMarketer

Back in January of this year Starbucks debuted a new way for customers to pay for coffee—through the brand’s mobile app. With 2-D barcode scanners installed in nearly 9,000 of its store locations, the coffee chain has served as a model for retailers looking to enter the mobile payments space.

A response to customer feedback and a focus on enhancing the customer experience is what brewed this extension of the popular Starbucks Card. In an interview with eMarketer’s Lauren McKay, Adam Brotman - lead of digital strategies for the Seattle-based coffee chain, talks about why the mobile payment program works for Starbucks and where he thinks the market is headed.


Read the interview