Large operators like PetSmart are presently experiencing the benefits of having integrated their retail operations with other services over the past few years. But it is not too late for other service providers to move in this direction. During the Regional Summits last month, service providers in the lower mainland of British Columbia reported they are exploring ways to convert excess shelter capacity into daycare and boarding facilities.
Delivering a 'home away from home' is not a new idea but shelters, veterinary clinics and hospitals may have a significant advantage over other service providers because of the level of management, professional services and even volunteer resources they can commit to delivering these new services. Understanding the needs of the customer and pets who require these services will be important, however, evolving the business model to create a more holistic approach to client services is likely to create wins for everyone.
Ani-Mall Pet Hospital in Middletown, New York, is accredited by the American Association of Animal Hospitals (AAHA) and offers a full range of veterinary and wellness services including annual exams, vaccinations, pet dental care, and elective surgical procedures. Recently it also began offering pet boarding and day care services to pets in the area it serves.
Among the needs that can be satisfied with boarding services are:
- Vacations
- Family events or parties that cause stress/anxiety
- Business travel
- Socialization/behaviour issues
When should you explore new options for your business model and service offerings? The evidence from PetSmart and other successful ventures would suggest the right time is always.
Got an idea? Please share it with your colleagues in the comments area below.
Got an idea? Please share it with your colleagues in the comments area below.
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