According to a recent poll by Reuters and Ipsos Reid, 80 percent of Facebook users have never clicked on Facebook advertisements, resulting in large corporations like General Motors to pull their advertising.
To recover from this hardship, Facebook hired comScore to do a study to discover how marketing on Facebook leads to return on investment (ROI). The study revealed that people who see brand messages on Facebook, are more inclined to buy products, but they just might not realize it.
Furthermore, comScore analyzed the buying behaviour of people who had seen brand messaging of large corporations, like Starbucks, on Facebook against those who had not. The study showed people who were exposed to Starbucks messaging on Facebook for four weeks were 38 percent more likely to buy their products.
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