Ever wondered what different types of people are using Social Media? Social media measurement is critical to the success of any business, but until now, brands have been
unable to have a true understanding of what the types are and what they mean.
Aimia, a loyalty-management firm, has unveiled a new segmentation model that analyzes trust and control as drivers of six distinct social media persona's in the U.S. The report reveals that specific social media personas can be identified and directly engaged.
The six social media persona's and percentages include:
- No Shows (41%)
- Newcomers (15%)
- Onlookers (16%)
- Cliquers (6%)
- Mix-n-Minglers (19%)
- Sparks (3%)
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