Guided by Kevin Murphy, Executive VP of Strategy and Research for Trone Brand Energy, this insightful presentation examines and era of declining patient visits, a pet owners point of view on how to make vet practice more available to clients for their pets' medical needs, and the communications gap of what clients need to know and what they want to know about their pets' medical needs.
Murphy specializes in developing marketing solutions for new brand launches, new customer acquisition and cross-sell and retention solutions. Over the last 20 years, he has held executive positions in the fields of strategy and analytics, customer relationship marketing, advertising and digital communications. Prior to joining Trone Brand Energy, Kevin worked for Nielsen Marketing Research, M/A/R/C Research and Targetbase, an Omnicom company.
His category expertise includes pet care, human healthcare, financial services and travel and leisure. Throughout his career, he has counseled many of the nation’s leading companies including Mars, GlaxoSmithKline, Nabisco, Sony, Proctor & Gamble, Lowe’s Home Improvement, Bank of America and Marriott. Kevin graduated from the University of Massachusetts. He is on the board for Juvenile Diabetes Research Foundation.
Get the Facts, Have YourSAY™, Move the industry
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