Trone Brand Energy was recognized for its efforts at Ad Age's annual Small Agency Awards hosted last month in Portland, Oregon.
For its outstanding work with clients and rebranding efforts, Trone was awarded a silver medal in Small Agency of the Year: Southeast Region. Trone Brand Energy has undergone significant rebranding itself in the past year. New ownership, management, workspace and investment in digital and social media resources, the shift from Trone to Trone Brand Energy deserved the recognition.
"At the heart of our transformation has been a new agency philosophy that aligns to our name change," states the Trone Brand Energy blog. "We call it The Firefly Effect™, the fascinating phenomenon of how to align around brand stories to spread brand energy across culture."
Showing posts with label Trone Brand Energy. Show all posts
Showing posts with label Trone Brand Energy. Show all posts
12 August 2013
02 August 2013
Travel Alberta partners with Expedia
Expedia's hand-selected travel bloggers have been invited by Travel Alberta to visit the province this summer and winter to create original travel stories, photographs and videos of vacation experiences in Wild Rose Country.
The partnership between Travel Alberta and Expedia Media Solutions is the latest iteration of Expedia's innovative digital "Find Yours™" campaign. Find Your Alberta promotes Alberta's vacation experiences and destinations and will run on Expedia, Travel Alberta and the channels of visiting travel bloggers.
InfoStream has been keeping an eye on the role of bloggers in the Retail sector and reported on a number of research topics relating to the increasing opportunities in the urban animal industry. A study released by Trone Brand Energy in 2012 states that 20% of pet bloggers are considered highly influential and have a monthly readership of at least 10,000. Influencers report dealing with at least six or more pet care brands from a market perspective. In addition, the APPA National Pet Owner Survey for 2011-2012 revealed the use of Internet has more than doubled as a pet care information provider in the past 10 years.
13 June 2013
A pet bloggers role in retail
As the World Wide Web plays a rapidly increasing role in retail, companies are learning the benefits of social media, discussion forums and blogging when it comes to moving their product and keeping consumers engaged.
The APPA National Pet Owner Survey for 2011-2012 revealed the use of Internet has more than doubled as a pet care information provider in the past 10 years. Recently, Amanda LeGaux, social media specialist at Trone Brand Energy suggested the pet blogosphere could be an untapped goldmine in the digital landscape.
"The pet blogging community has proven to be a valuable platform for companies to both engage with and learn from pet loving consumers. And it is an essential driver of online sales and product recommendations," she said.
"Retailers have the opportunity to harness the power that pet blogger wield in the pet owners' purchase consideration journey to better promote and sell products online while garnering key purchasing insights from their target consumer."
A study conducted by Trone Brand Energy in 2012 reveals that 20% of pet bloggers are considered highly influential and have a monthly readership of at least 10,000 readers. Influencers report dealing with at least six or more pet care brands from a marketing perspective.
The APPA National Pet Owner Survey for 2011-2012 revealed the use of Internet has more than doubled as a pet care information provider in the past 10 years. Recently, Amanda LeGaux, social media specialist at Trone Brand Energy suggested the pet blogosphere could be an untapped goldmine in the digital landscape.
"The pet blogging community has proven to be a valuable platform for companies to both engage with and learn from pet loving consumers. And it is an essential driver of online sales and product recommendations," she said.
"Retailers have the opportunity to harness the power that pet blogger wield in the pet owners' purchase consideration journey to better promote and sell products online while garnering key purchasing insights from their target consumer."
A study conducted by Trone Brand Energy in 2012 reveals that 20% of pet bloggers are considered highly influential and have a monthly readership of at least 10,000 readers. Influencers report dealing with at least six or more pet care brands from a marketing perspective.
13 May 2013
Resource Toolbox aims to fill the gap between vet and pet owner
A 'Resources Toolbox' has been developed to help veterinary practices deliver quality preventative healthcare and build enhanced relationships with pet owners.
The Partners for Healthy Pets' Practice Resources Toolbox contains a variety of tools and resources that can be used throughout veterinary practices. The tools and resources provide veterinary professionals with dynamic ways to reinforce a practice-wide focus on preventative pet healthcare and to enhance communications with clients about the value of, and need for, routine care visits.
At Summit 2012, Trone Brand Energy's Kevin Murphy presented the 2012 Veterinary Communication Gap Survey which highlighted the missing communications between care providers and pet owners. And during the 2013 Regional Conferences, communication and education between the industry and pet owners was a commonly discussed barrier to a Positive Pet Experience.
Join the ongoing conversations about the Pet Experience Project on Facebook and the Urban Animal Program LinkedIn Group to get the facts, have your say and move the industry.
Partners for Healthy Pets is the face of the Partnership for Preventative Pet Healthcare, a committee of the non-profit American Veterinary Medical Foundation that was created to ensure that pets receive the preventative healthcare they deserve through regular visits to a veterinarian.
The Partners for Healthy Pets' Practice Resources Toolbox contains a variety of tools and resources that can be used throughout veterinary practices. The tools and resources provide veterinary professionals with dynamic ways to reinforce a practice-wide focus on preventative pet healthcare and to enhance communications with clients about the value of, and need for, routine care visits.
At Summit 2012, Trone Brand Energy's Kevin Murphy presented the 2012 Veterinary Communication Gap Survey which highlighted the missing communications between care providers and pet owners. And during the 2013 Regional Conferences, communication and education between the industry and pet owners was a commonly discussed barrier to a Positive Pet Experience.
Join the ongoing conversations about the Pet Experience Project on Facebook and the Urban Animal Program LinkedIn Group to get the facts, have your say and move the industry.
Partners for Healthy Pets is the face of the Partnership for Preventative Pet Healthcare, a committee of the non-profit American Veterinary Medical Foundation that was created to ensure that pets receive the preventative healthcare they deserve through regular visits to a veterinarian.
17 September 2012
Important survey results revealed during Summit Session IV
Session IV of the Summit's Speaker Series reveals statistics from a recent survey conducted by Veterinary Economics and Trone Brand Energy.
Guided by Kevin Murphy, Executive VP of Strategy and Research for Trone Brand Energy, this insightful presentation examines and era of declining patient visits, a pet owners point of view on how to make vet practice more available to clients for their pets' medical needs, and the communications gap of what clients need to know and what they want to know about their pets' medical needs.
Murphy specializes in developing marketing solutions for new brand launches, new customer acquisition and cross-sell and retention solutions. Over the last 20 years, he has held executive positions in the fields of strategy and analytics, customer relationship marketing, advertising and digital communications. Prior to joining Trone Brand Energy, Kevin worked for Nielsen Marketing Research, M/A/R/C Research and Targetbase, an Omnicom company.
His category expertise includes pet care, human healthcare, financial services and travel and leisure. Throughout his career, he has counseled many of the nation’s leading companies including Mars, GlaxoSmithKline, Nabisco, Sony, Proctor & Gamble, Lowe’s Home Improvement, Bank of America and Marriott. Kevin graduated from the University of Massachusetts. He is on the board for Juvenile Diabetes Research Foundation.
Guided by Kevin Murphy, Executive VP of Strategy and Research for Trone Brand Energy, this insightful presentation examines and era of declining patient visits, a pet owners point of view on how to make vet practice more available to clients for their pets' medical needs, and the communications gap of what clients need to know and what they want to know about their pets' medical needs.
Murphy specializes in developing marketing solutions for new brand launches, new customer acquisition and cross-sell and retention solutions. Over the last 20 years, he has held executive positions in the fields of strategy and analytics, customer relationship marketing, advertising and digital communications. Prior to joining Trone Brand Energy, Kevin worked for Nielsen Marketing Research, M/A/R/C Research and Targetbase, an Omnicom company.
His category expertise includes pet care, human healthcare, financial services and travel and leisure. Throughout his career, he has counseled many of the nation’s leading companies including Mars, GlaxoSmithKline, Nabisco, Sony, Proctor & Gamble, Lowe’s Home Improvement, Bank of America and Marriott. Kevin graduated from the University of Massachusetts. He is on the board for Juvenile Diabetes Research Foundation.
Get the Facts, Have YourSAY™, Move the industry
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