Canadian Government invests in pet food

The Government of Canada announced recently its plan to provide funding to the Canadian pet industry to help develop global markets for pet food producers. The funds are made available through the Agri-marketing program for Canadian companies and are administered through PIJAC Canada. 

"Our Government is making strategic investments like these because we know trade creates jobs and keeps our economy strong," said parliamentary Secretary for Agriculture Canada, Pierre Lemieux. 

The up to $125,000 investment helps those businesses who participate in the program to penetrate new foreign markets and capitalize on more export opportunities for pet food manufacturers. 

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According to GfK Panel Services calculations, the pet food is a steady market in Europe. The calculations show pet food consumer trends are increasing in most European countries. One study reported dog owners spend an average of nearly €200 per year on dog food. At just under €180, cat owners exhibit a slightly lower expenditure.