"The landscape of the pet industry is rapidly changing! Savvy retailers and manufacturers are aware of the need to market to the new consumer segments of the future, but since tomorrow is unchartered territory, how do we best engage these shoppers?"
An American Pet Products Association's Global Opportunities Education Series webcast will seek to solve this industry-wide dilemma during the second half of its series, The Future of the Pet Industry Part 2: Pet Marketing to Tomorrow's Demographics.
Webcast presenter Michael Johnson, VP of marketing and information at Latham Associates will cover a variety of topics during Part 2 including: Marketing to diverse, multicultural and aging consumers; Leveraging technology for connection and reach; and Honing your products and packaging for utility, message and information.
Part 1, Future of the Pet Industry: Profiting from Our Changing Demographic Trends, which aired June 2013 can be accessed through webcast archives. Topics covered in the first half of the series included: Consumer demographics driving pet today and tomorrow; Urbanization and how it will affect pet ownership and pet products; Technology and how best to utilize it as well as defend against it; and Economics and the future growth in pet.
The Future of the Pet Industry Part 2: Pet Marketing to Tomorrow's Demographics
Date: October 3, 2013
Time: 2:00 p.m. EST
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