Procter & Gamble, a world-wide Olympic partner, kicked off the company's Thank You Mom campaign today with the Raising an Olympian series featuring global Olympians.
The launch of the campaign marks 100 days until the start of the Sochi 2014 Olympic Winter games and is supported by more than 15 P&G brands around the globe. The Raising of an Olympian series pays tribute to moms by showcasing the journey of world-class athletes as seen through the eyes of their moms.
As part of P&G's dedication to bringing the best to moms around the world, the Thank You Mom campaign will come to life through a variety of media channels and in store. Two million retailers throughout the world will feature P&G Olympic Games themed athlete packaging, end caps and displays.
The first half of the Raising an Olympian films can be viewed at: P&G Raising an Olympian
About P&G
P&G servies approximately 4.8 billion people around the world with its brands. The company has one of the strongest portfolios of trusted, quality, leadership brands in cluding Ace®, Bounty®, Crest®, Duracell®, Gillette®, Head & Shoulders®, Iams®, Olay®, Pampers®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.
No comments:
Post a Comment