Eukanuba performed a 10 year study on Labrador Retrievers. The Labs were provided with ‘proper care’ and fed Eukanuba food. 90% of the dogs lived longer than the breed’s average life expectancy and 28% of them lived 30% longer than the average life expectancy.
Eukanuba is using the results of their Long Life Study in a new advertising campaign. Brand Director, Javi Neves said, “At Eukanuba, we’re dedicated to assuring the highest quality of nutrition to help dogs lead their most astounding lives. Every ingredient in our food has a specific purpose to promote health and vitality to help ensure the dogs that we feed look and feel their best at every age.”
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