Eukanuba’s New Long Life Study Advertising Campaign

 

Eukanuba performed a 10 year study on Labrador Retrievers. The Labs were provided with ‘proper care’ and fed Eukanuba food. 90% of the dogs lived longer than the breed’s average life expectancy and 28% of them lived 30% longer than the average life expectancy.

Eukanuba is using the results of their Long Life Study in a new advertising campaign. Brand Director, Javi Neves said, “At Eukanuba, we’re dedicated to assuring the highest quality of nutrition to help dogs lead their most astounding lives. Every ingredient in our food has a specific purpose to promote health and vitality to help ensure the dogs that we feed look and feel their best at every age.”

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Spectrum Brands Acquires European Business of Iams and Eukanuba

A business transaction occurred between Spectrum Brands Holdings Inc. and Procter & Gamble. Spectrum has acquired the European business of Iams and Eukanuba from Procter & Gamble. European Iams and Eukanuba have annual sales of approximately $200 million USD.

Dave Lumly, CEO of Spectrum Brands Holdings, said, “The addition of these leading brands in an adjacent category better balances the product portfolio of our global pet business while significantly expanding its product offerings and geographic footprint. We see major cross-selling opportunities given the strength of our existing aquatics and companion animal supplies business in continental Europe and the particularly strong position of these dry pet food brands in the UK. Over the next few years, we also expect important synergies in overhead, SG&A, and manufacturing and distribution.”

The Chairman of the Board of Spectrum Brands Holdings, David Maura said, “I view the Iams and Eukanuba brands as iconic in the specialty pet food category. With this acquisition, we are strategically strengthening our companion animal product portfolio and investing behind our global pet supplies business. We expect this deal to be accretive in year one, but more meaningfully so in the second year, once fully integrated. We welcome the P&G employees to the Spectrum Brands family and look forward to driving this business to an even higher performance level and providing outstanding service to our customers.”

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Spectrum Brands Buys P&G’s Remaining Pet Care Business

Spectrum Brands Acquires European Pet Care Business

Dateline: CINCINNATI

The Procter & Gamble Company (NYSE:PG) today announced last week, that Spectrum Brands has agreed to buy IAMS® and EUKANUBA® brands in Europe for an undisclosed amount.

In April, P&G announced the sale to Mars, Inc. of 80% of its global Pet Care business, including North America and Latin America. Europe was not included in that deal with the exception of Russia and Turkey. Mars later agreed to buy an additional 10% of the business in additional markets including Japan, Australia and South Africa. With the Spectrum transaction, P&G now has closed deals or reached agreements to sell 100% of its Pet Care business. The deal will close in 2015, subject to regulatory approvals.

P&G’s Chairman, President and Chief Executive Officer, A.G. Lafley, said: “Exiting Pet Care is an important step in our strategy to focus P&G’s portfolio on the core businesses where we can create the most value for consumers and shareowners. The transaction creates value for P&G shareowners, and we are confident that the European business will thrive at Spectrum, a leading company in pet care.” Spectrum has a strong Pet Care business with brands representing $600 million in global sales, including Tetra®, Furminator®, 8 in 1®, and Dingo®.

The geographic regions included in the acquisition, which account for approximately 10% of P&G’s former pet care global sales, include 42 markets throughout Europe.

Livestreaming available for AKC/Eukanuba National Championship

For the first time ever, America's largest annual dog event, the American Kennel Club/Eukanuba National Championship, will be streaming its world-cass dog sporting competitions and breed events through livestream and video streaming.

Dogs from 50 states and more than 50 countries will compete in a variety of competitions during the  event running 15-16 December 2012. Streaming will be available both days at www.ustream.tv/celebratedogs.

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Grand Opening of Eukanuba Hall at the Roberts Centre

WILMINGTON, Ohio (Business Wire) -- Eukanuba Dog and Cat Foods along with The Roberts Centre, announced the grand opening of Eukanuba Hall at the Roberts Centre. This facility is a Best in Class canine and feline event venue!

"Eukanuba Hall at the Roberts Centre is an example of our long-term commitment to the breeder-enthusiast community," said Mabe Rodriguez, Vice President and General Manager, P&G Pet Care-Americas. "Eukanuba is a proud partner of the American Kennel Club (AKC) and look forward to hosting even more AKC sanctioned events at Eukanuba Hall."

The inaugural event held in Eukanuba Hall at the Roberts Centre is the Afghan Hound Club of America's 2011 National Specialty going on now through Friday. "Columbus Hospitality Management is very proud to partner with Eukanuba to host future kennel and parent breed club events. Eukanuba Hall at the Roberts Centre is a full-service destination for canine and feline enthusiasts who want to host in an indoor or outdoor show," said Charles Lagarce, President and CEO, Columbus Hospitality Group.

The facility is attached to a Holiday Inn Hotel and has more than 80,000 square feet of the region's most beautiful and unobstructed flexible space. It is a spectacular place to host activities including: Cat shows, Canine agility, Lure Coursing, Herding, Conformation, Tracking, Flying disc, Dock diving dogs, Seminar/Symposiums, Sporting events, Grooming competitions, and training seminars.

About P&G Pet Care

For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba(R) and Iams(R) Dog & Cat Foods or general pet care and nutrition information, call the Consumer Care Center at (800) 446-3075. You can also visit us on the Web at www.iams.com or www.eukanuba.com.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), and AmbiPur(R). With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Procter & Gamble Pet CareJason Taylor, 513-622-3205taylor.jw@pg.com

P&G Issues Voluntary Recall of Specialized Dry Pet Foods

In keeping with its steadfast commitment to animal health and safety, on July 30, 2010, the Procter & Gamble Company (P&G) voluntarily expanded a recent USA only recall of a select number of dry pet foods. 

The recall now includes Iams Veterinary Dry Formulas and some Specialized Eukanuba Dry Formula pet foods sold in veterinary clinics and specialty pet retailers in the USA and Canada.

This recall is a precautionary measure because these products were made in a single, specialized facility where it was determined that some products made at the facility may have the potential to be contaminated with salmonella. No salmonella-related illnesses have been reported and no canned pet food, biscuits/treats or supplements are affected by this announcement.