The dog food company, Protein For Pets (P4P) is changing the way customers shop for pet food. P4P was formed in 2014 and is designed to meet the needs of customers while providing natural pet food to all income brackets.
Starting this month, P4P will offer a raw dog food called ‘Naked’. Naked will be manufactured and sold within California, United States. The company has secured funding from CircleUp and plans to expand business in California and across the West Coast of the United States.
Raw dog food is only one of the changes the company is implementing. P4P is also offering 'Naked' kibble that is sold in gravity dispensers and packaged in recyclable bags. Customers will be able to choose the exact amount of food they want to purchase. P4P is also selling reusable food bags.
P4P Founder and CEO, Marco Giannini said, “As Protein For Pets continues to grow, we are taking significant strides to further enhance our easy, one-of-a-kind customer-friendly experience as well as help the environment. We are thrilled to introduce P4P Naked to consumers who are looking for a top-quality raw dog food option that is both unique and cost-effective. Just as with humans, there are many benefits dogs reap from eating a healthy diet. Shinier coats, healthier skin, higher energy levels, cleaner teeth and smaller stools are just some of the advantages dogs will experience as a result of eating raw food such as P4P Naked. In addition, and equally important, eating raw foods supports a healthy planet. The earth benefits from utilizing simpler food sources while great amounts of natural resources are spared.”
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