Protein For Pets Changing the Way Customers Shop

The dog food company, Protein For Pets (P4P) is changing the way customers shop for pet food. P4P was formed in 2014 and is designed to meet the needs of customers while providing natural pet food to all income brackets.

Starting this month, P4P will offer a raw dog food called ‘Naked’. Naked will be manufactured and sold within California, United States. The company has secured funding from CircleUp and plans to expand business in California and across the West Coast of the United States.

Raw dog food is only one of the changes the company is implementing. P4P is also offering 'Naked' kibble that is sold in gravity dispensers and packaged in recyclable bags. Customers will be able to choose the exact amount of food they want to purchase. P4P is also selling reusable food bags.

P4P Founder and CEO, Marco Giannini said, “As Protein For Pets continues to grow, we are taking significant strides to further enhance our easy, one-of-a-kind customer-friendly experience as well as help the environment. We are thrilled to introduce P4P Naked to consumers who are looking for a top-quality raw dog food option that is both unique and cost-effective. Just as with humans, there are many benefits dogs reap from eating a healthy diet. Shinier coats, healthier skin, higher energy levels, cleaner teeth and smaller stools are just some of the advantages dogs will experience as a result of eating raw food such as P4P Naked. In addition, and equally important, eating raw foods supports a healthy planet. The earth benefits from utilizing simpler food sources while great amounts of natural resources are spared.”

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Rescue Dogs from California Illuminates Sourcing Issues

Drew Van Niekerk

InfoStream Staff Writer

Rescue organizations continue to make news with continually evolving efforts to rehome stray, surrendered or abandoned pets. 

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“Thank Dog I’m Out” is a British Columbia based Canadian “rescue” organization that imports dogs from California shelters, transported via Bellingham Washington in collaboration with Wings of Rescue who flew dogs from California. B.C. families rallied to foster and adopt 100 dogs from California shelters through TDIO, again raising awareness that numbers of dogs available for adoption in Canadian shelters have dropped over the years. 

Sources of pets as puppies, kittens or re-homed adults has received considerable discussion with the Alliance for Urban Animals at the Regional Urban Animal Conferences and the annual International Summit for Urban Animal Strategies www.urbananimal.com. While some argue that pet families should only be adopting animals, breeders maintain that purposeful breed stock must be maintained, and consumers remain the driving force in demand for new pets, and it seems their appetite is still strong. 

Discussions continue over whether importation of pets is right or wrong, raising issues like the possible importation of disease with pets; or whether the efforts over years of humane and rescue work done locally are completely resolved. 

Are the efforts of an importation rescue service merely supporting unresolved overpopulation and breeding issues in places like California? What measures are in place to trace the origins of pets in shelters that are ‘rescued’? These are questions being asked by members of the animal industry in Canada.

Meanwhile, Canadian Kennel Club breeder registration numbers are dropping and pet stores are being picketed to close to pet sales. Quality breeders are struggling to justify their place in the supply chain but rescues allow an alternate, arguably broken, supply chain to function by gathering up the unwanted from that process. These are significant points to consider. 

Perhaps the transparency of knowing where every animal came would allow consumers to make educated choices and adopters to have all the facts.  Perhaps then the hard working people in the animal industry could focus their efforts on sourcing or ‘re-sourcing’ pets into homes in the best possible way without the judgment they currently face? After all, the market demands for pets are not linear, some families want purebreds, some want rescues. Other families want crossbred non-registered pets and still others prefer local and some folks will cross the country to buy or adopt. How could there be one answer?