08 October 2015

2015 Summit Discussion: Municipal Compliance and Ambassador Programs

Municipal compliance is a significant factor in determining the levels of hostility or negative emotions between people. This negativity or positivity will impact all members in a community; those that own animals and those that do not. One of the main concerns stems from common areas that are shared by pets, their people, and others that wish to use the area.

Across North America the rate of compliance associated with licensing and identification of pets is falling. The incidence of disruptive behaviors and aggression in dogs is rising. What are the potential factors that may be associated with these negative changes. What can be done to improve the situations? How can municipal bylaws ensure a safe environment for all? Can new approaches to licensing bylaws and enforcement succeed?

Kelsey Birtch is a full-time Licensing Liason for the City of Vancouver. Her position includes attending community engagement functions to promote the benefits of dog licensing. Ms Birtch also has specialized promotional items used as licensing incentives. The City of Vancouver believes she has been "instrumental in starting to change the public perception". It is possible that Vancouver is the only city to have a full-time Licensing Liason. What is it about this program that makes it so successful? What information can be gathered and/or shared to bring such a positive impact to other cities?

The City of Calgary started an Off-Leash Ambassador Program. The program was developed by Cheryl Herperger. Ms Herperger is a Senior Business Strategist and Team Lead for Community and Strategic Services at Animal & Bylaw Services for The City of Calgary. The Off-Leash Ambassador Program focuses on education and has received positive feedback. It also lessens the stress on Animal and Bylaw Officers that cannot patrol all dogs parks all of the time. A key question is, can Calgary’s Off-Leash Ambassador Program be replicated in other municipalities? What would be required for this program to efficiently spread across North America?

Get the facts, have your say, move the industry.

If you are interested in participating at the 2015 Summit for Urban Animal Strategies please contact Shannon Woodward, Urban Animal Program Manager. 

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