Narrowing down which social media sites are the most important for your organization can be a big challenge. With new ones popping up and the feeling you shouldn’t ‘miss out’ on any of them, it can be overwhelming.
Luckily, Hootsuite has compiled the key demographics for the core group of platforms that are crucial to consider for your social media strategy, allowing you to focus your budget of time and energy where it’s most effective.
They also include a list of companies that have used each platform successfully - giving real-life examples that can only help you create effective campaigns.
Did you know that YouTube reaches more 18 to 34 and 18 to 49 year-olds than any cable network in the U.S and that besides being the second largest online search engine, it is also heavily used as a resource for how-to content?
The New York Times saw a 2.3 times increase in subscriptions through strategic use of Facebook - a platform that over 1 billion people use daily.
Twitter has over 80 million monthly users and 50 percent of users visit or shop at the website of a small or medium business they follow.
Instragram users are two and a half times more likely to click on ads than on other social media platforms. With 75 million daily users, that’s a lot of clicking.
Hootsuite’s post goes into more - very useful - detail about these platforms as well as Pinterest, Snapchat and LinkedIn.
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