Canada's Fastest Growing Registry Protects 8% of the Nation's Pets

The PetLynx Subscription and Registry Services (SRS) Unit continues to be the fastest growing centralized database of animal records in Canada.  

At 31 July 2012, the number of registered cats and dogs totaled 956,595 or 8% of the cats and dogs in Canada. The use of an open source, centralized animal record to store information for each animal has propelled PetLynx to be the most recognized pet service brand in the country.

Industry veterinarians, shelters, rescue agencies, breeders, pet families and municipal agencies access PetLynx animal records more than 30,000 times each month. The PetLynx identification and recovery service assists an average of 4,100 lost and found episodes each month. This service has assisted a quarter of a million recovery episodes since coming into commercial service in May 2006.

In Canada, the IAMS company pays for the public lost and found service to be made available to all pet families at no charge. PetLynx provides lifetime protection for pets and peace of mind for people. 

PetLynx SRS Stats Released

Subscriptions and Registry Services (SRS) is an important business of PetLynx Corporation.

In addition to providing industry access to all companion animals through an open source centralized animal record, the SRS unit also manages programs for the industry's largest brands and agencies.

PetLynx takes a very different approach to the provision of subscription and registry services:

• each animal record is managed by the animal owner/pet family
• each animal record is capable of holding and managing all aspects of animal information
• each animal record is available for the lifetime of the animal without additional cost
• agencies and service providers use the same centralized record to manage the services for the animal owner/pet family
• breeding, adoption, licensing, health, recovery and care profiles are examples of ways this central record is used
• PetLynx administers the business rules established by industry

In 2011 the SRS unit generated 130,750 new records from POME programs and 42,323 records from Freemium services.  The Activation rate from POME programs was 25.101% and the Conversion rate from Freemium programs was 32.497%. Together these programs generated 46,572 revenue subscribers for SRS.  PetLynx now holds more than 948,868 of the cats and dogs in Canada.