PetLynx Production Statistics - 212 Days of F2009

Statistics from the first 212 days of fiscal 2009 show the PetLynx utility is achieving increased levels of use and recovery/registration activities.
















The number of unique sites supported by PetLynx has not quite doubled in the first 212 days while the monthly login activity has increased 83% from a low of 16,559 logins in February.













July is often the seasonal high for recoveries. As stated in an earlier blog, the gap between recovery episodes and animals being registered is widening as anticipated. However the big news is that monthly recoveries increased 131% and monthly registrations increased 84% in the first 212 days of 2009.

Increased use of the PetLynx utility and increased registrations is expected to create a higher demand for commercial services resulting in higher revenues over time.

PeLynx Production System achieves record results

Thanks to the efforts of a hard working PetLynx team, the cooperation of Authorized Service Centres, industry partners and the support of tens of thousands of pet families across Canada, http://www.petlynx.net/ is showing steady growth in all areas.

Statistics for the month of July 2009:

• Logins climbed to 30,336... from 22,848 in July 2008 and 16,904 in January 2009.


• Page views climbed to 1,039,151... from 785,400 in July 2008 and 400,860 in January 2009.


• Sites supported rose to 10,076.... from 8,071 in July 2008 and 7,106 in January 2009.


• The production system was hit more than 106,000 times a day in July.

Way to go team Canada!

July Registrations & Recoveries at new levels

PetLynx has recorded an annual peak in recovery activities each July which is consistent with anecdotal information from industry sources. Since moving into commercial production in May of 2006, registration activities have also recorded higher levels during the four months from June to September.

Automated recoveries in July came in at 4,683 which is up 22% from 3,832 in 2008 and up 131% from 2,021 in January 2009. Registrations in July came in at 6,606 which is up 27% from 5,197 in 2008 and up 84%from 3,588 in January 2009.

Another interesting metric is the relationship between recovery episodes and registrations, the V2 recovery rate. In 2008 there were 0.737 recoveries for each registration in July. In 2009 there were 0.709 recoveries for each registration during July. One interpretation of this trend is that there are more registrations coming from marketing programs than there are from the recovery services. As new point of market entry [POME] programs come into production one might expect this gap to widen. Essentially, we believe this means more animals are being registered based on the value proposition and reputation of the PetLynx Automated Recovery Service than are being registered because of an active recovery episode.

The PetLynx system automatically handled 124,093 recovery episodes to the end of July 2009, which provides a V1 recovery rate of 94%. PetLynx continues to lead the industry by a substantial margin in both the V1 and V2 metric and for this reason maintains a significant competitive advantage.