Nearly 1.3 million animals were adopted and 5.5 million meals donated to shelter partners during the 2012 IAMS Home 4 the Holidays campaign.
More than 8.3 million pets have been placed in forever homes since Iams and founding partner Helen Woodward Animal Center, along with thousands of animal organizations across the globe partnered to do something about shelter overpopulation when the program first started in 1999.
The campaign ran from 1 October 2012 to 2 January 2013 and goals were met and surpassed in both the adoption and meal donation components.
"From the millions of families and pets who have been impacted over the years, to the more than 15.5 million bowls of food Iams has donated in the past three years alone, we're very proud of the work we've accomplished," said Ondrea Francy, Iams general manager.
Proof in Numbers:
Dog adoptions - 684,896
Cat adoptions - 553,550
Other (including rabbits, reptiles, horses, birds and more) - 26,663
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