A New Brand for the Urban Animal Industry

The new face of the Urban Animal Program: 

The pace of evolution in the Urban Animal Industry is accelerating. Reactive and Proactive consumers now demand any product or service anytime, anywhere, online. 

As the Pet Experience Project is showing, these consumer profiles are requiring an extensive re-factoring of business and service models. The Urban Animal Program has a very significant role to play in this story. 

In this more prominent role, PetLynx has restructured its talent pool, re-factored the Urban Animal Program and now modifies the brand visual identification (BVI).

Urban Animal Program Elements:

• Summit for Urban Animal Strategies in October is a gathering of industry thought leaders.
• Urban Animal Conferences in April are regional showcases that gather innovation and contributions where the 'rubber hits the road'. 
• The Urban Animal Foundation is a Creative Commons holding the market collateral and funds for Urban Animal initiatives like 'Year of the Cat' and 'Pet Experience Project'. 
• The Urban Animal Report is an annual snapshot of industry trends and metrics.
• The Urban Animal website provides a focus at one central web domain.
• The Urban Animal Group on LinkedIn promotes relationships and connectivity.
• The Urban Animal Social Media Program (Twitter, YouTube) provides breaking news and imagery.

Visit UrbanAnimal.com

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