As the World Wide Web plays a rapidly increasing role in retail, companies are learning the benefits of social media, discussion forums and blogging when it comes to moving their product and keeping consumers engaged.
The APPA National Pet Owner Survey for 2011-2012 revealed the use of Internet has more than doubled as a pet care information provider in the past 10 years. Recently, Amanda LeGaux, social media specialist at Trone Brand Energy suggested the pet blogosphere could be an untapped goldmine in the digital landscape.
"The pet blogging community has proven to be a valuable platform for companies to both engage with and learn from pet loving consumers. And it is an essential driver of online sales and product recommendations," she said.
"Retailers have the opportunity to harness the power that pet blogger wield in the pet owners' purchase consideration journey to better promote and sell products online while garnering key purchasing insights from their target consumer."
A study conducted by Trone Brand Energy in 2012 reveals that 20% of pet bloggers are considered highly influential and have a monthly readership of at least 10,000 readers. Influencers report dealing with at least six or more pet care brands from a marketing perspective.
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