Shelter Medicine at Boreal College - An Interview with OSPCA's Tanya Firmage

Terri Perrin
InfoStream Staff Writer

Last year, The Ontario SPCA and Collège Boréal partnered to create a new Sudbury and District Ontario SPCA Shelter and Educational Centre. The five-year partnership is expected to allow students in the Collège Boréal Veterinary Technician program to benefit from the Ontario SPCA’s expertise (sharing manuals, protocols, etc.) and to deepen their theoretical and practical knowledge while preparing for internships, volunteer and work opportunities through the Ontario SPCA network.

Tanya Firmage presented this innovative partnership to delegates at the 2014 Urban Animal Regional Conferences as part of the Innovation Showcase. 

Infostream staff writer Terri Perrin caught up with Tanya Firmage, Director of Animal Welfare & Operations at the Ontario SPCA, to learn more about the new education program that teaches animal health technicians about animal shelter medicine.

Infostream (IS): Before we get started with your ‘Summit Experience’, we’d love to know more about the you day-to-day Pet Experiences working with the Ontario SPCA?

Tanya Firmage (TF): One of the high notes is that we get to see people make connections and adopt pets through our shelters on a regular basis. It is always gratifying to get updates from people who on how these animals become part of their families.  I’ve been around a long time – 23 years to be exact – and I love it when people call or write to us to express their thanks for the experience of a pet’s life. [After the pet passes away.] That’s pretty positive and happy for us. These are the moments we cherish. For me personally, seeing the change in how we do business in animal welfare and the reduction in numbers of animals in our shelters across the province is most rewarding.

IS: What was the inspiration for introducing shelter medicine training for Animal Health Technicians at Boreal College, Sudbury, Ontario?

TF: It all started with an email from the college to our North District Manager, saying ‘Hey, we have an idea!’ And it just went from there. It was innovative and extremely exciting with respect to what we can do together.

This program is the first of its kind in Canada, not only introducing shelter medicine but also animal welfare into a registered animal health technicians’ college program. The college has allotted us space within the campus and we are currently retrofitting an adoption centre there. The primary benefit is that the students will now have access to shelter animals when, in the past, they would treat and work with animals from a variety of sources. They will learn about spaying and neutering, minor dental procedures and more. They already have the facilities to run the medical care part of the program and now, they will be able to just go next door to our adoption centre for animals that need treatment and care.

IS: What is the main focus of the program?

TF: Students will deepen theoretical and practical knowledge, as well as gain ‘hands on’ experience through new internship, volunteer and work opportunities. In the past, much of the focus has been to teach students what their experiences will be like working in private practice. This expands their future career possibilities and facilitates the training of new workers capable of meeting demands in the field of animal welfare.

IS: Explain the program’s funding model.

TF: We are paying for the adoption facility to be retrofitted. Where we will benefit, from a financial perspective, are the services that we will be able to access through the veterinarians and students on the college side. It will be operated similar to all of our adoption centres but without the cost of vet care. We are still working on the logistics. We haven’t finalized the exact number of animals that can be accommodated as it will change depending on how many animals are in different stages of care. We anticipate that the adoption centre will accommodate about a dozen cats and half dozen dogs. My hope for the fall would be to bring some photographs of the facility.

IS: I understand the program is attracting interest from other educational institutions. Tell us about that.

TF: When we presented at the Central Regional Summit there was at least one person there from Ontario Veterinary College who was very interested. Word of mouth has also ignited interest from our SPCA counterparts in BC and Nova Scotia, as well as the Association of Shelter Veterinarians and the Koret Centre for Shelter Medicine at UC Davis. I expect that as the program grows we will be getting more calls from other institutions. It is an exciting time!

IS: How is it that you came to be a present this topic at the Central Region Summit?

TF: It was through a nomination. We received an email explaining the invitation to present at the Central Summit. We were thrilled. We’ve been working on it for 18-months now and looked forward to the opportunity to share our program. We were even more thrilled to be selected to present at the Summit in October!

IS: What do you hope to achieve by being an Innovation Showcase presenter at the national Summit in October?

TF: In October, I hope to have a co-presenter from Boreal College attend the Summit with me. Our goal will be to excite others about the possibilities of starting similar programs in their respective communities. I am really looking forward to it.

The 2014 Urban Animal Regional Conferences presented the second annual Innovation Showcases. Across the continent, 20 local Innovators were given the opportunity to share their stories and successes with Urban Animal subscribers. From those, eight were selected to present at the 2014 Summit for Urban Animal Strategies, October 22–25 in beautiful Lake Louise, Alberta.

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Alliance for Urban Animals - Allies Creating Healthy Communities for Pets & People

The urban animal industry is fractured. All too often, pet families discover negativity, judgement and mixed messaging from interactions with our industry sectors.  The sectors often work independently and and compete with one another for revenues, client loyalty and business.  While most care very deeply about animals, there is a tendency to compete to prove “we care more”, often at the expense of others’ reputation.

Watch the Pet Sourcing Dilemma on YouTube! 

During the 2014 Urban Animal Regional Conference Tour, Dr. Drew Van Niekerk examined the impacts of animal sourcing on a positive pet experience. What he determined, is that pet families and communities are confused about priorities and issues, and skeptical of the urban animal industry. When sectors work against one another, pet families struggle to find trustworthy information and resources, which in turn leads to negative pet experiences.  Most pet owners don’t want to be embroiled in the controversial polarizing issues we often find so important.  They want to avoid the guilt, judgement and negativity associated with this.  The result is that they choose the path of least resistance and disengage, becoming reactive pet families.

Pet families and consumers are confused and bitter and we wonder why they’re not “responsible". We haven’t created an environment conducive to a positive pet experience. In order to engage these communities, we need to create an alliance of like-minded industry thought leaders. 

The Alliance for Urban Animals are individuals and organizations who:

1.  choose to communicate in respectful, open, positive ways
2.  are willing to suspend beliefs in favour of inspiration, evidence and new ideas
3.  who prefer collective intelligence and empathy over an individual win
4.  who collaborate in the development of resources to build healthy communities for pets and people, and

5.  focus on creating a positive pet experience

Healthy, Happy, Pet Relationships - Pacific Innovation Showcase Spotlight

Terri Perrin
InfoStream Staff Writer

Infostream staff writer Terri Perrin interviewed Sarah Bull, Supervisor of Bylaws, Licensing and Animal Services and Andrea McDonald, Manager of Bylaws, Licensing and Animal Services from the City of Coquitlam, BC. The duo are spearheading an innovative program called ‘Happy, Healthy Pet Relationships.’ They were eager to discuss how they are inspiring companion animal industry innovators to collaborate in an effort to enhance relationships between pets and their families.

Infostream (IS): It was obvious at your presentation that you are both passionate about this program in particular and pets in general. Can you give us some insight into your own personal Pet Experiences and what fuels your passion for this collaborative effort?

Sarah Bull (SB): I had originally wanted to be a veterinarian and I was taking post secondary education to work towards that goal. I had also gained work experience in animal hospitals, a pet store and at a groomer. When the City of Coquitlam started their own animal shelter in 2002, I was hired as one of three shelter attendants. I worked in the shelter for two and a half years and then I had an opportunity to move into bylaw and animal enforcement. I became an officer and then eventually moved into a supervisory role. It was a fork in the road that I had never envisioned but once I started to do the job I found it very rewarding and decided to make it my career. I simply took a detour that landed me where I feel I needed to be. As for my personal Pet Experiences, I currently have a Miniature Pinscher and four cats.

Andrea McDoanld (AM):  I had a different path. I worked in recreation and parks for 20 years and was managing an aquatic facility. The City of Coquitlam approached me when the position of Manager of Bylaws, Licensing and Animal Services came up in 2004. I must say my business experience relating to Bylaw was limited. I had received a parking ticket and I owned a cat. That’s all!  But it is not unusual for me to tackle something completely new to me. For example, my university degree is in teaching but I perused other avenues. Whether I am at an aquatic centre or an animal shelter, managing a facility and crew has a lot of similarities but different perspectives. Now I am here and I love it. I have two cats and a dog… but no more parking tickets!

IS: Healthy, Happy Pet Relationships is a collaboration of several urban animal industry sectors. How did it get started?

AM: The concept was originally discussed amongst a group of people at the Summit for Urban Animal Strategies in 2012. Afterwards, I met with a local veterinarian and a representative from Petland to brainstorm ideas of what the message might look like in Coquitlam. Our goal was to move away from the common ‘Responsible Pet Ownership’ label and try to come up with a concept that we could collectively agree on. Our intent was to create a public education program but to take out the perceived judgment of the word ‘responsible’ because it also implies ‘irresponsible’. We view ‘A Happy, Healthy Pet Relationship’ as a program where companion animal industry innovators collaborate to enhance and enrich the relationship between pets and their families.

SB: We developed the program in 2013 in the city of Coquitlam. We have also presented the program to the Lower Mainland Regional animal Control Managers Committee and had great feedback. Several municipalities want to run with it already. When we presented at the Pacific Regional Urban Animal Conference, representatives from several rescue groups liked the messaging and are now using it.

IS: What is the basic premise of the program?

AM: We worked together with several industry sectors and originally came up with five steps to a Happy, Healthy Pet Relationship:

· Safety and Identification

· Health and Wellness

· Food and Nutrition

· Exercise and Play and

· Manners and Training.

We developed the program and Sarah had been presenting to a variety of groups for a number of months. After the April 2014 Urban Animal Conference – with its focus on pet sourcing – we added a sixth step: Choosing a Pet.

IS: How did you come up with the criteria and were there any challenges creating it?

AM: The food and nutrition area was quite contentious because everyone has such different ideas. We focused on developing relationships with veterinarians and retailers for information.

IS: How is the program managed and funded?

SB: For now, it is funded by the City of Coquitlam. We have had further discussion about program expansion with the Lower Mainland Regional animal Control Managers Committee and we are starting to produce new materials so we will have to address further funding soon.

IS: How is it that you came to present this topic at the Pacific Region Summit?

AM: We had a meeting with Larry Evans from PetLynx in January and he said that he was looking for ideas for a few other presenters. Conversations at that lunch sparked his interest. The day of the Urban Animal Conference, however, I ended up getting called away so Sarah did the presentation for me.  We will co-present at Lake Louise in October.

IS: How was your Regional Urban Animal Conference experience?

SB: This was my fifth time at a Regional event. Being able to sit down and have such meaningful conversations about our industry is mind blowing. The October 2014 Summit will be my first time at the national event. I’m really looking forward to it.

AM: The Regional Urban Animal Conference was absolutely amazing. It is a different format than a typical conference. There is so much networking and interacting at a national level.  It was fabulous.

IS: What do you hope to achieve by being an Innovation Showcase presenter at the national Summit in October?

SB: The main reason I wanted to spend time on this was to draw on the energy from the Summit and get valuable feedback. As importantly, I want to get something down on paper. This can be the most difficult step. This program could be taken nationally to ensure that all pet owners visiting a veterinarian, pet store or rescue agency, for example, get consistent information. We need to be on the same page and have the same goals but we need collaboration. This is what we came up with at the Summit two years ago. I hope this will be a good starting point for some national messaging.

The 2014 Urban Animal Regional Conferences presented the second annual Innovation Showcases. Across the continent, 20 local Innovators were given the opportunity to share their stories and successes with Urban Animal subscribers. From those, eight were selected to present at the 2014 Summit for Urban Animal Strategies, October 22–25 in beautiful Lake Louise, Alberta.

Kijiji Pets blog shares valuable adoption information

Kijiji, Canada's largest online classified site, has been taking proactive measures to ensure the safe adoption of animals on its site. The site's incorporation of a small fee to dog and puppy sale listings, is an effort to add an extra layer of accountability as well as traceability.

Kijiji also maintains a educational pet section on its blog, which regularly provides readers with tools relating to pet adoption and sourcing, homing and health and safety.

Kijiji Pets

"We’ve always had a keen focus on our community of users," said Shawn McIntyre, Community Relations Manager with Kijiji. "Even now that the Kijiji community has grown to 15 million Canadians, we still love engaging with our users in a direct way.  Our users are especially passionate about our Pets category, so it’s only natural that we share this passion."

Several of the articles posted on the Kijiji blog can and should be shared with pet families and communities. Here are a few examples: 

Staying Safe and Ethical when searching for a new pet

Things to consider before adoption a pet

Buying and adopting pets safely with Kijiji

Kijiji Pets blog shares valuable adoption information

Kijiji, Canada's largest online classified site, has been taking proactive measures to ensure the safe adoption of animals on its site. The site's incorporation of a small fee to dog and puppy sale listings, is an effort to add an extra layer of accountability as well as traceability.

Kijiji also maintains a educational pet section on its blog, which regularly provides readers with tools relating to pet adoption and sourcing, homing and health and safety.

Kijiji Pets

"We’ve always had a keen focus on our community of users," said Shawn McIntyre, Community Relations Manager with Kijiji. "Even now that the Kijiji community has grown to 15 million Canadians, we still love engaging with our users in a direct way.  Our users are especially passionate about our Pets category, so it’s only natural that we share this passion."

Several of the articles posted on the Kijiji blog can and should be shared with pet families and communities. Here are a few examples: 

Staying Safe and Ethical when searching for a new pet

Things to consider before adoption a pet

Buying and adopting pets safely with Kijiji

iAdopt Unveiled - An interview with OSPCA's Tanya Firmage

Terri Perrin
InfoStream Staff Writer

Tanya Firmage

In 2013, the Ontario SPCA launched iAdopt, a new year-round, adoption campaign. This avant-garde campaign was nominated as a 2014 Innovation Showcase for the Urban Animal Regional Conferences in April for demonstrating its ability to become an industry-wide and international initiative. Catering to all sectors of the industry, the program is available to everyone and celebrates collaboration and sustainability. 

 Infostream staff writer Terri Perrin spoke with Tanya Firmage, Director of Animal Welfare & Operations at the Ontario SPCA, to learn more about iAdopt.

Infostream (IS): Before we get started, we’d love to know what ‘Pet Experiences’ led you to work in animal welfare.

Tanya Firmage (TF): I honestly believe that I was born with a natural affinity to work with or around animals. Throughout my entire life I have always had a multiple of family pets, each unique in their own special way. A love of animals is something that comes naturally to me and I have been proud to be their ‘voice’ through my work at the Ontario SPCA for the past 23 years.

IS: Animal shelters have been promoting pet adoptions for decades. What makes the iAdopt campaign so unique?

TF: The vision for the campaign resulted from a group of people having a conversation about how we could launch something similar to the annual ‘Home for the Holidays’ program. But we wanted to make it something that could run 12 months of the year. The iAdopt program had its soft launch in the fall of 2013, with iAdopt for the Holidays. It soon developed into something that was not just an adoption drive but also a way to engage people to talk about their pet adoption experiences. It is unique in that it focuses on featuring positive real life pet adoption stories as a means to encourage others to adopt and experience a similar happy ending. This is the first Canadian program that is intended to bring together people who have adopted animals from everywhere in Canada and get them talking. They participate in the campaign by joining social feeds – such as Facebook and Twitter – and start conversations about pet adoptions there. It is heart warming to read their stories. It makes us feel good about what we do.

IS: I understand that iAdopt is increasing pet adoptions not only in OSPCA shelters but across the province. Tell us about that.

TF: During the 2013 iAdopt for the Holidays promotion, OSPCA shelters adopted a total of 1,442 animals, surpassing our goal of 1,250. This reflected a 12.7% increase over the same time period last year. Including affiliated shelters across the province, a total of 1,836 animals were adopted across the province. In February, we ran iAdopt for Love. The spring promo is iAdopt for Spring. We are still compiling those statistics but expect to see similar results.

IS: How do you come up with the campaign themes?

TF: We are developing a series of unique posters and themes that will each run for two months. The people and pets featured in the campaigns are all real life adopters. The featured statements come from these same people. The fact that we bring adopters in to participate is exciting. Our marketing and communications team puts together the promotional materials for the program.

IS: You say you would like to see the program go national. Does that mean that OSPCA is willing to share the PR materials and strategies you’ve worked so hard to develop?

TF: We would love nothing more than to have others get on board with iAdopt. All materials are downloadable at http://www.iAdopt.ca for free. We encourage any pet adoption organization, from small adoption agencies to municipalities to contact us for more information. We also encourage them to ‘Like’ us on Facebook and follow us on Twitter, to keep tabs on iAdopt developments and theme updates.

IS: How is it that this topic was selected to be one of the four Innovation Showcase presentations at the Central Region Summit?

TF: Our program was nominated – not sure by whom – but I am glad they suggested us! I do recall having a conversation early on with Larry Evans, PetLynx Corporation, where I commented that I could see iAdopt being showcased at the Urban Animal Summits. At the time I was really excited and confidant that others were going to be as excited, too!

IS: Tell us about your Urban Animal Conference and Summit experiences. What is the most important thing you take away from these conferences?

TF: I was fortunate enough to be in attendance at the Toronto, Calgary and Vancouver Urban Animal Conferences this year, speaking about our high volume spay/neuter programs and the reduced intake numbers. Stephanie Johns, OSPCA’s Marketing Manager, presented the iAdopt program at the Innovation Showcase in the Central Region (Toronto).  I have been to several Summits in previous years. The extreme sense of collaboration in the room is important. When I think back to my very first Summit experience I recall that I never thought that this level of relationship building would ever be possible.

IS: What do you hope to achieve by being an Innovation Showcase presenter at the national Summit in October?

TF: Tonya Martin, our Senior Manager of Animal Welfare and Operations, will present on iAdopt at the 2014 Summit. We look forward to telling more people about the campaign, having them join in our excitement and get involved. We’ll have some phenomenal information to update following the first full year of the program. I am sure the Summit experience will, once again, be very valuable to the OSPCA and anybody in the urban animal community

http://www.iadopt.ca/

Originality, dedication and commitment were evident in all 20 of the Innovation Showcase presentations featured at the four Urban Animal Conferences presented across Canada in April 2014. While all were deserving of the opportunity to present at the upcoming 2014 Summit for Urban Animal Strategies in Lake Louise in October, only two from each region were selected.