iAdopt hits 1,000 adoptions

A little over a month into a new adoption campaign, iAdopt for the Holidays is seeing excellent initial numbers as it surpasses 1,000 adoptions. 

With 22 days remaining, the program is well on its way to exceeding last year's adoption numbers of 1,280. 

“In it’s inaugural year, iAdopt is proving to be even more successful than anticipated," said Tanya Firmage, Director of Animal Welfare operations at the OSPCA. "With three weeks to go, we are excited to see so many animals going home for the holidays!” 

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iAdopt for the Holidays

PetLynx Announces support of iAdopt Campaign 

PetLynx announces support of iAdopt campaign

The Ontario SPCA is optimistic about its new adoption campaign, iAdopt for the Holidays. After several years supporting IAMS Home for the Holidays campaign, the Ontario SPCA considered launching its own event, closer to home, that could be refactored to promote adoption during, not just the Christmas season, but holidays all year round. 

With a production site banner promoting the campaign to thousands of daily visitors and an industry invitation to participate, PetLynx has thrown its support behind this avant-garde campaign as it shows promise as an industry-wide and international initiative. Catering to all sectors of the industry including retail; care & control; humane & rescue and health & wellness, the program is available to everyone and celebrates collaboration and sustainability. 

iAdopt will feature personal adoption stories which will be voted on by the general public. The top 10 stories will receive iAdopt packages and the chosen winner will be featured as the poster story for the 2014 campaign. In addition, the iAdopt website 'Resources' page provides program partners, animal welfare organizations and members of the public with campaign promotional tools including Facebook and website banners, ringtones, media releases, posters and colouring pages. 

To date, the 2013 iAdopt for the Holidays campaign has reached more than 750 adoptions. With a simple goal of exceeding last year's 1,280 adoption number during a similar campaign, the program is off to a successful inaugural year. 

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iAdopt 4 the Holidays

The Ontario SPCA launched its first annual holiday adoption campaign at the beginning of November which aims to educate the public about the importance of choosing pet adoption as their first option when brining home a new family member. 

Ontario SPCA branches across the province are participating in the iAdopt 4 the Holidays campaign, which will run from 1 November to 31 December 2013. With more than 400 animals adopted in the first three weeks, OSPCA senior manager of Animal Welfare and Operations says the goal for this year is to adopt more animals than a similar campaign held in 2012 in which 1,280 animals found homes for the holidays.

In an OSPCA Animal's Voice podcast interview, senior manager of Animal Welfare and Operations Tonya Martin said that while the campaign is heavily weighted with Ontario SPCA branches, she hopes it will be come a cross-Canada movement. 

"This is our first year, we definitely want to see it move every year and grow and grow," she said. "The more animals to get homed the better." 

The iAdopt 4 the Holidays program will run every year from November 1 to December 31. By way of education and outreach, iAdopt 4 the Holidays encourages those considering a pet, to adopt from their local animal organization. 

This campaign is open to SPCAs and humane societies across Canada.

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